With the digitization of every industry, having an online presence is becoming increasingly important. Brands from all around the world are adapting to the changes in today’s community. However, the high demand has led to some severe competition in the market. It takes a lot for a brand to make its presence felt in such a saturated market.
However, just developing a website for your brand is not enough. You need to ensure that the web designs, as well as your services, are enough to drive sales. All in all, you need to have a robust first impression, especially in an industry that is so competitive.
One of the best ways to allow your customers to interact with your brand is through a landing page. It not only motivates the customers to make a purchase but also allows you to effectively engage customers through calls-to-action. A landing page should always be direct and informative; however, that is not where you stop. It would help if you also made it interesting and welcoming.
While it might always seem like the content on your landing page is of the most importance, you should not lose focus on its design. Landing pages are highly critical for converting your visitors into paying customers. Well-designed landing pages allow your customers to interact with your brand.
Combining an attractive design along with an eye-catching offer button can help turn your web traffic into a steady flow of leads. However, to reap these benefits, there are some easy tips you should keep in mind. If you are planning to invest in a landing page, this article is perfect for you. Here are some great insights for a highly converting and effective landing page.
Try The Blink Test
This is one of the easiest ways to ensure that your landing page is effective. Even before your web page is fully loaded, users already decide whether or not they want to do business with you.
This is why you should always ensure that whichever form you are sending out to the visitors is easy to fill and looks professional. In simple terms, your design should be understandable enough to the visitors and it should be able to convert them into paying customers in the time it takes for them to blink.
Keep the page on point and make sure it is easy to understand. Without the right information upfront, a customer may find your webpage shady and might choose not to do business with you.
Remind The Visitors What They Are Looking At
More often than not, web designers forget to restate value. The landing page should be hyperlinked to the CTA button used. However, they often miss connecting the two logically. This essentially means that the customer should not feel out of place on the landing page.
The easiest way to do this is by using a bulleted list at the top of your page, telling the visitors what you are offering and why they need it. Doing this will ensure that the prospect precisely understands what they are looking at and why they are here. This will further improve your chances of converting the visitor into a qualified lead.
Have Short & Effective Content
This is one of the more important things you should keep in mind. You never know what kind of position the visitor is in. Maybe they are busy or doing something important when they come across your CTA button. You might have put out the best information on your landing page, but people might not be willing to read the entire page content.
This is the main reason why you should stick to only providing them with important information. Highlight what is necessary and what you want to communicate through your landing page and focus on that. A lot of times, companies add a long text wall of their company history and other elaborate explanations.
Huge content elements will hamper the readability of the landing page. Your main motive should be to provide the visitor with all the necessary information and your desired message in one quick look.
Do Not Overdo The Design
You should always try and keep your landing page simple. The visitors who are on your landing have clicked on something to be there. This can be the CTA button for a free trial, an offer, or even a webinar.
Theoretically, you already have some key information about your customer. Whatever the CTA button was for is essentially what the customers are interested in. With that information, you can better plan your page layout, keeping the more attractive options on top.
You can use this to your advantage and focus on what’s important. Having too many design elements on a page will eventually make it more distracting, negating the main motive of your page.
Direct The Visitors
You are already halfway there when you land a user on your landing page. This means they are interested in your service and are only a few clicks away from becoming a paying customer. However, you can lose these leads if you are not strategic.
It is not very hard for the visitors to get distracted. The last thing you want is for them to lose interest in your product. This is why you should keep the landing page as simple as possible. Make sure it does not have many elements and make sure that it is not intentionally sparse. Customize the page in a way that it has zero navigation.
This includes omitting a menu and any kind of links back to the homepage. Omit any kind of hyperlinked distractions unless they are necessary. Along with the form and the submit button, there should be nowhere else for the visitor to focus on. This will surely improve your chances of converting a random visitor into a bonafide lead.
Endorsements & Graphics
The main motive of a landing page is to gain some more information about your customers and what they are looking for. However, the information you will be asking your visitors to submit might be considered sensitive. If they find your company not to be reliable enough, they might refrain from the same.
This is why before asking your visitors for information, you must build credibility in the industry. The best way to make a visitor find your company trustworthy is by adding certain trust-building elements. You can add ratings and reviews along with client information.
You should also include social proof, testimonials, and even privacy promises. Make sure that all this material is placed prominently on the page. It is best to choose a location that is easily viewable for the customer.
Test All The Elements
This is surely one of the best things you can do to ensure the success of your landing page. Before you publish the page, answer questions keeping yourself in the place of the visitors or users. For instance, answering questions like if you would fill the presented form or find the page confusing can give you a better understanding of how the prospect will see your page.
If you think you are not the best judge for the same, you can try it out on your company employees or friends you trust first. They will be better able to tell you what you might need to change and how you can make the whole approach better.
You can also implement some elements that you think might help attract more visitors to the landing page. This will make the whole experience a lot more welcoming and better for the user. To put it simply, think like your potential customers to find the perfect look and feel of your page. Do not rush the project and end up with a webpage that does not satisfy your needs.
A landing page can be quite efficient in helping you not only find new leads but also know more about your target audience. It helps jumpstart the interactions between the visitor and your brand.
Along with the points mentioned here, make sure to establish a few objectives of the landing page. This will help you understand what you need to do and how you need to do it to achieve them. Having a clear idea will also ensure that you take the time and effort to add the elements that will help you achieve your goal.
Try asking yourself what you want your customers to feel and think when they end up on the landing page. With that in mind, you will easily be able to personalize the landing page for the best user experience. You can surely make your brand have a more established presence with a thoughtfully designed landing page.