Web Design: The Top Trends You Need to Know About

Updated on 4 December 2023 6 min Read
Web Design: The Top Trends You Need to Know About

Web design is an ever-changing phenomenon. New trends, technologies, and best practices emerge every year, some lasting a few months, others becoming game-changers in the industry. Following the trends allows you to stay ahead of the curve and create more engaging websites.

You can explore the current and ascending web designs on the internet. Nevertheless, in this article, we’ll reveal the hottest web design trends that are here to stay!

Top 10 Web Design Trends You Should Know About

The web design industry is constantly evolving. New technologies and design trends emerge each year, and this year will be no exception. Here are some of the leading web design trends you should know about.

1. Minimalist Color Palette

The traditional website design trend is all about color. In the past, websites were full of bright colors, flashy images, and text that was hard to read. However, the trend has changed, and now websites are becoming more minimalistic in terms of color and content.

In a world of information and distractions, minimalism provides a calming and clutter-free experience. This trend means that you should use colors, which will make it easier to read and understand. By focusing on the essentials and removing anything that’s not necessary, designers can create a user-friendly and visually appealing website.

2. 3D Animation

As websites become more sophisticated, they’re also adopting more advanced technologies. One of these is 3D animation, which is becoming increasingly popular among designers.

The best way to get started with 3D animation is to use professional WordPress templates with a built-in drag-and-drop page builder and page builder elements that allow you to create 3D effects without coding knowledge or special skills.

Related: Top Web Design Mistakes and How to Fix Them

3. Parallax Zoom Scrolling

One of the most noticeable trends is parallax zoom scrolling. It is a technique used to add depth to a website. Such an effect makes it seem as if different layers within a page move at different speeds, giving the appearance that they are not connected.

This feature can be achieved by using CSS3 or JavaScript code to make the background images scroll at a different speed than other content on the page. The result is an exciting way to attract attention and keep visitors engaged with your site.

4. Video Content

Video content is a must for any business website. It has been the most popular form of content on the internet for the past several years, and it’s not going anywhere. Video is an effective way to convey your message because it’s more memorable than text, and it can help you build trust with your audience.

You can use video in many ways on your website:

  • Introducing yourself as a company or individual.
  • Demonstrating how to use a product or service.
  • Showing behind-the-scenes footage from an event or location shoot.
  • Creating a video blog where you share tips and tricks with customers based on their questions, etc.

5. Different Text Sizes

If you want to make your web design more harmonious, then you should experiment with the size of your text. The font size should be changed according to the page elements.

For example, if you have a big picture on your website, then it should be in a small font size. It’s because if you use a big font for a big picture, it will look unprofessional and unbalanced.

6. Typographic Layouts

Typographic layouts are a common trend in web design today. These layouts have a lot of room for creativity, and for such purposes better to use premium fonts. They can be used in blogs and magazines, as well as on corporate websites. Layouts are also a good choice for photographers who want to showcase their work organizationally.

Typographic layouts can be created using different types of fonts and colors. You can also use them to create a layout that has different sections with images or text.

7. Sustainability

Sustainability has become a key focus of many businesses and organizations as they strive to do their part in creating an environmentally-friendly world. With this shift comes the challenge of finding innovative solutions that support long-term growth while protecting our planet.

As of now, we can expect to see more websites that incorporate sustainable design principles, such as using renewable energy, reducing carbon emissions, and minimizing waste. Sustainable design can also include involvement in collective responsibility and promotion of dissemination among users of social and popular currents.

Related: Useful Javascript and CSS Libraries for UI Designs

8. SVG Pic Format Instead Of PNG/ JPG

The use of SVG (Scalable Vector Graphic) images is becoming more and more popular. This is because they are lightweight and can be scaled to any size without losing quality. This makes them perfect for web design, allowing faster load times and better compatibility with mobile devices. By the way, SVGs look great when used as icons on a website or buttons/links.

9. Useful Website Structure

A website structure is the foundation of your website. A good website structure can also help increase conversion rates by making it easy for visitors to find what they’re looking for on your site. You can look through WordPress templates, which propose a convenient and multifunctional website structure.

Today, we can expect to see more websites that prioritize accessibility, such as using clear and simple language, providing alternative text for images, and using color schemes that are easy to read for users with color blindness. Designers can also use tools like screen readers and keyboard-only navigation to test for accessibility and ensure that all users can access the website.

Furthermore, for those looking to host their WordPress website, MilesWeb is an excellent option. It offers a range of hosting plans to suit the needs of any website, from personal blogs to large-scale e-commerce sites. MilesWeb’s hosting plans also come with a one-click installer for WordPress, making it easy to start building a website.

10. Scrapbook Aesthetic

The scrapbook aesthetic is one of the most popular trends in web design right now. It’s a style that blends vintage and modern elements to create a unique look that feels warm and inviting.

Scrapbook websites are often made up of cards and other small elements that can be easily clicked on or scrolled through. The pages are laid out like digital scrapbooks, with each card representing an individual piece of content.


In this article, we’ve compiled the top web design trends in this technological era based on the industry’s current state. In a nutshell, it’s important to note that not all trends are equal. Some will be short-lived, while others will stick around for years.

By staying up-to-date with the latest trends and incorporating them into their designs, businesses, and organizations can create visually appealing and user-friendly websites, helping them stand out in an increasingly crowded digital landscape. It is essential to remember that while trends can be a great source of inspiration, they shouldn’t be blindly followed. Instead, designers should use them as a starting point and tailor them to their clients’ and users’ specific needs and goals.

The Author

Victoria has been working as a content creator at MasterBundles for several years. She is really passionate about writing articles, especially on topics relating to Web design and graphic design. She holds a degree in philology. Victoria also engages her creativity in writing poems and creating illustrations. She likes artistic people, whose works inspire her.