There is a lot of competition in the online world and if your website is not performing up to the mark you will not just lose out on website traffic but you will also lose out on customer trust. It is extremely important to ensure that your website is at par with the expectations of your audience. If your website is not performing well, there might be some important reasons behind it that need your attention.
Here are the main reasons why your website is underperforming and quick fixes to them:
# 1 : Search Engines Can’t Find Your Website
Most of the people will try to find your website through Google or through some other search engine. However, if a search engine is unable to find and fetch your website, it will not be displayed to the audience. Search engines fetch websites that are crawled and indexed. First the search engines discover the home pages and then they reach the internal links. Every page on your website including the posts and images is indexed. If your website is not crawled or indexed, there is a possibility that your website is configured in such a way that the search engines are blocked from following and indexing the links of your website. This might also happen if pages, sections or entire categories are hidden.
In order to check why your website is not being indexed by the search engines, you can register with Google Search Console. This platform provides an insight about why your website is not being found in the search results and what needs to be fixed.
#2 Your Website Is Indexed But Does Not Appear In The Search Engine Results
Even if your website is crawled, it is not sure that it will appear in the search engine results. If your website appears way too far in the search engine results, it is not going to get noticed. People generally prefer to browse the websites present on the first or second page so if your website is not appearing in the first two pages, you need to work on it.
If you want your website to get more traffic and if you want it to appear on the top of the search engine results, it is important to improvise on the search engine optimization techniques. Your website should have backlinks from high authority websites; this will help in improving the domain authority of your website along with ensuring good search engine rankings. Both the on-page optimization and off-page optimization is equally important. It will take a while to get your website on the top position but with constant effort, it is possible.
#3 People Reach Your Website But It Is Too Slow
If people visit your website and if it takes forever to load, it is obvious that they are going to leave. This is a natural phenomenon! Would you like to browse a website that is very slow and you have to wait for a very long time for the page to load once you click on some option? No, right? A slow website will certainly have a negative impact on the people who visit your website, on customer trust and ultimately on the conversions.
There might be various reasons responsible for a slow loading website. Firstly if you have any files or images uploaded on your website, optimize them. You can easily optimize the images on your website so that they take less space and load quickly. Secondly, it is important to ensure that the web hosting platform on which your website is hosted is backed with powerful SSD servers and provides sufficient resources like web space and bandwidth for your website functioning. If your website is working at a slower pace with your current web hosting package, it may be time to upgrade it or change it. You can also use the Google Page Insights tool to check why your website loads slowly and what factors on your website need improvisation for making it faster.
#4 Your Website Is Not Properly Displayed On All Devices
There has been a huge transformation on how the websites are browsed on the internet. Your website is not only accessed through a PC, but people might prefer accessing it through tab or through any mobile device as well. Predominantly, the smart phones are used for browsing websites. This means that if your website is not mobile friendly, you may lose out on a lot of audience.
It is important to have a responsive website design so that it works well on all the devices. If you are working with WordPress, you can upload a mobile friendly theme. WordPress also has plugins for converting a website in a mobile app. In order to check whether your website is mobile friendly or not, you can use the Google’s mobile-friendly test, this website will show you the factors that you need to work on in order to make your website mobile friendly.
#5 It Is Hard To Find Something On Your Website
An important trait of a good website is that it makes it easier for people to find what they are looking for. If people are looking for something on your website and it takes a lot of time and tests the patience of your visitors, they will obviously try to find it on some other website. A website that is user-friendly and easy to navigate will ensure a good browsing experience for the visitors.
Have a simple website design where all the options and categories are neatly defined and are easy for the people to find. Features like internal website search, sitemap and displaying the related items is also very helpful. Also make sure to check the broken links and fix them.
The factors mentioned above can have a significant impact on the performance of your website. If your website is not performing as per your expectations or as per the expectations of your audience, it is important to invest time in correcting the basic factors mentioned above.