The digital universe today is the best platform for your brand to gain visibility and reach new audiences. Positioning in a hot market is becoming increasingly difficult, and the offline model is giving its space to digital tools and their automation.
If you look around you realize that everyone is becoming more digital and innovating their processes while you write everything down in that old booklet, and with this, do you feel that your business is not evolving and, perhaps, you are losing businesses or customers? Bottom line: when it comes to business on the internet, do you just get into doing calculations?
So CALM! There are a few steps you can take to be able to enter your business into this model, and we’ll help you with it.
Create a Website
The first step is to create a website for your business. For this, you will need to purchase a domain, which is nothing more than your address on the internet. Keep in mind that this domain name will represent your brand, so personalize it in a way that the public can identify.
The site will be your digital identity, where all customers and potential customers will seek information. Therefore, nothing better than making the house tidy and very beautiful visually so that everyone wants to enter, right?
Important tips for building the site:
- 100% up-to-date information
- Brand identity
- Clear descriptions
- Service options
- Mobile accessibility
The offline way of doing business is no longer so viable taking into account the technological advance in which we live today, and this is not only for companies linked to technology, it is valid from the fruit seller of the back street to the textile industry that produces that beautiful dress.
Some processes you do on a daily basis can be made easier when scanned, as well as time-optimized, allied to your organization – even because no one deserves to search that 500-page worksheet, does it?
Virtually everything that is done related to important data and information can be scanned and stored on some system, just a good search on the internet will help you find tools for everything you need – it’s no exaggeration, you can find EVERYTHING.
You can scan:
Do you know when there are unknown vendors hitting your store or calling your phone offering their services, it can be a daunting task to compare and choose one. There are platforms that can help you to organize this.
Keeping scribbling or logging everything in stock was very much in 2007. Today you can use tools that will automate this task for you.
If you need to plan your business budget, you may find some facilitators so you no longer need to spend the tip of your pencil.
Nothing is more tiring than manually passing all the sales made in the day to an excel spreadsheet and tabbing all the data. So you can use some features that will help in this process.
Worse than the sales control in spreadsheets, only the customer registry, which looks more like a list from 2001 yellow pages phone directory. The thing that does not seem to end, and only gets worse when it comes to researching a client. So some services can make your life easier.
Even invoices can no longer be a problem for you, being issued online with some software.
Be present on Social Networks
Today social networks are the biggest allies of digital marketing – and they are present in almost everything we do, we are almost being watched by them. Through them, it is possible to interact with your audience in a much more expressive way and attract new customers as well. For each platform, there is a specific goal and a different concept of communication.
With Facebook, you can develop a deeper dialogue with your audience, sharing different formats (photos, videos, lives …) and interesting content, in addition to the traditional texts that the people there love.
On Twitter, the more relaxed and informal language gives way to a more open but less timeless dialogue with its clients. After all, there are only a few characters and many posts, which lead to a shorter lifespan.
Professional social network, LinkedIn is a channel for building job opportunities and finding market partners or even suppliers and service providers.
Great for sharing your brand’s internal relationships and actions, Instagram is the social networking site for photos. You can post to your profile or category that disappears after 24 hours, called “stories.” Besides the possibility of sharing videos and lives.
For a good development of your publications, it is also important that you boost them. Investing a small amount in your content is a way to give the brand visibility and generate more engagement, but remember to produce interesting and useful content, driving will not make people interested in it.
Since we’re talking about social networks, as well as Blog and YouTube, it’s important that you produce your own content. One of the things that digital transformation enables is that companies stop being just product and service providers and take information, share experiences, create inspiring stories, and build relationships.
This content can be created in a variety of ways, from an institutional video to a niche tip material.
Some key tips for creating content:
- Be creative: Show that the brand goes far beyond the product it sells
- Write and publish texts: Blogs are great platforms for attracting new customers
- Vary formats: Nobody likes to see always the same thing, even more, today everything changes with a click
- Build partnerships: Show your interest in partners and interact, this will bring visibility and good relationships (after all, that’s what social networks are for)
- Build a timeline: For metric purposes (and organization too), it’s important that you have a timeline for the content
Create a Hype
You must be active and spread more word about your brand as the traffic to your business increases. A great strategy to maximise growth is to capitalise on the interest and traffic that already present.
For many, using social media is the first step in creating buzz. But here are some of the other ways through which you can create a good hype about your business, so that it reaches to the wider audience, and ultimately grows.
- Consider hosting a webinar depending on the type of business you are running
- Go for email marketing and increase your subscriber base
- Share your business success story on the homepage of your website
- Reach out to the influencers and collaborate with them and gain profit from their audience
Interact and Position
Finally, it is important that you know your company and even personifies your brand. In the digital age, interaction with the public and agility in dialogue are essential. The way you position yourself, both on social networks and on your own communication channels, such as your website, for example, has an impact on the results and the interaction of the audience with your business.
Now that you know the steps to carry out this process, tell us how you are planning to insert your business into the digital universe!