YouTube channel presentation is a vital aspect when it comes to securing a good reach. The first impression matters, and depending on this, viewers would decide if they want to spend time watching the video or not. Viewers would want to check out the other videos of your channel only if the first video that… Read More

Table of Contents Content Courting Web Vitals for UX Creating Video Content Advent of AI EAT or Perish Write Long but Don’t Bore Strive for Featured Snippets Go Mobile-Friendly Local SEO Competence The Prominence of Semantic Search It is always interesting to experiment and deploy newer SEO techniques with Google, mainly because the search engine… Read More

Conversion rate refers to the percentage of users who have completed the desired action on your website. Increasing your conversion rate is exceptionally critical. A reasonable conversion rate also implies that your site has a high sales volume.

Over the last few years, internet usage on a computer and on a mobile device has balanced out at around 50/50. Consequentially many businesses may benefit from focusing on building an online presence that prioritizes the experience of phone users ahead of those on a desktop. Although numerous individuals have chosen to create “mobile-first” websites,… Read More

User-Generated Content For simple understanding, user-generated content (UGC) can be any content, such as text, reviews, videos or images produced by the consumers rather than commercial enterprises. Brands and business entities often use that user-generated content for marketing purposes on their websites and social media channels. There are times when the companies seek permission from… Read More

In the last few years, there has been an increased emphasis on customer experience. But note that much of this attention was only for B2C markets. There is no denying the fact that B2B customer experience and its performance still needs more refinement.

Artificial intelligence (AI) is one of mankind’s most amazing inventions. It is the technology that enables programs and machines to learn and function like human intelligence. With its growing presence, AI is penetrating and revolutionizing society, industries, commerce, and even governance. But its most successful applications have been realized and utilized in the field of… Read More