Pinterest has become one of the strong players within the social media industry. Currently it is ranked the third most popular social networking website. Pinterest has witnessed exponential growth over the last few months.
Pinterest is often used with blogs that include high quality images and graphics. It is now utilized by the big corporations, small businesses and freelancers in order to tap the huge potential that can be provided by this social media platform. The websites that showcase the original work like artists, makers and designers are also taking complete advantage of Pinterest. Submitting images to the website is a simple process; it can be done in a short span of time. The main aim behind using Pinterest is to connect, share and interact with the other pinners. This is a great platform to reach out to a wide range of people.
The new audience of users can only ‘Pin’, ‘Like’ or ‘Re-pin’ the images that look appealing from your website. This is a great source of backlinks and exposure along with increased incoming traffic to the website. A recent study by Experian revealed that Pinterest drives more referral traffic in comparison with the traffic brought in by the social media and search engine giants like Twitter, Google+ and LinkedIn.
Approximately 80% of the pins are re-pins, this signifies the way in which Pinterest has gone viral. In contrast to that, a study done by rjmetrics for Twitter showed that only about 1.4% of tweets were retweets.
Pinboards can be created for displaying almost anything, right from the recipes, wedding plans to professional portfolios and information on products and services. Every image contains the website source along with the page link back to the website. It is possible to re-pin and comment, thereby Pinterest is also a great platform for feedback. Similar to Facebook or Twitter, adding a ‘pin-it’ button proves beneficial, it can be linked to the specific product page of the store.
Many companies are utilizing Pinterest for the purpose of market research, to get better product concepts and inspiration by gaining valuable information from the Pinners. A great reputation can be established if the right content is Pinned.
Pinterest is one of the strongest user engagement and retention platforms as shown by the virality metrics for the latest social media websites. These figures are surely set to grow at a gradual pace.
Its evident that with long tweaking, liking and blogging ‘pinning’ is a complete value for money. It can be used as a complimentary marketing tool that provides with better exposure and thereby better sales leads.