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Five Tips to Design Your Blog Posts for Effective User Engagement

Maintaining a blog is a critical task when it comes to keeping it user-friendly and keeping your readers engaged. Blogs play a vital role in marketing your brand or products and need to be engaging, as users tend to drift away from your blog, if your content does not draw their attention. There are several areas that you can focus on in order to increase the reach of your blog and make it engaging for the audience. You need to be mindful of the target audience so you can provide them exactly what they are interested in.

One common factor that attracts users towards your blog is the uniqueness of your content. You need to provide fresh and genuine content to the users, as repetitive content is not appreciated anywhere. Your content should be absolutely free from plagiarism and offer value to your audience.

Content should be written after proper research and should avoid any kind of false or faulty information. Your content should be authentic as this is important to build trust for your readers. Providing authentic information can keep your followers coming back to your website and keep them hooked to your blog posts.

Below are a few tips through which you can make your blog posts more engaging:

1. Create a Genuine Blog Post

Content is a powerful way to reach towards masses and attract your target audience. Nothing appeals to the readers more than genuine content. Content is one way people seek knowledge nowadays. You must make the effort of formulating blog posts that are well-researched and beneficial for your readers. Some people use several software and bots to generate content that is not authentic. To make your content engaging and unique you must try the following:

Provide Stats and Figures

Adding stats and figures can help you grab the audience’s attention and invoke people’s interest. It is essential to keep in mind that whenever you have to quote any data or stats in your blog post, provide a link towards the source of information. For example, while you mention a stat of uneducated girls in a specific country always mention where you got that information from.

Captivating Titles

Titles play a make-or-break role in your content. If your title is captivating and attracts the reader’s attention, only then would they be interested to read your article or blog post. There are several ways to make your titles interesting. You can use buzzwords or keywords that are frequently searched by the readers. For example, if you want to write a blog post about a software development company, you can use the title “Top 5 Software Development Companies that will make a mark in 2020”. This way you can grab the attention of people who would’ve otherwise ignored your post.

Related: 10 Types Of Blog Headlines That Will Instantly Get You More Traffic

Asking a Question in Titles

You can make the titles interesting and engaging by asking questions in titles. You can also use “How to”, “Top 10”, “Ways to” etc. type of titles to grab people’s attention. You can ask questions in titles like “Did you know these hacks for cooking?” or “Have you tried these following tips while driving” etc.

Use Keywords in Your Content

Keywords are the specific words that users enter on search engines in order to search for what they want information about. Keywords are one way through which the audience is redirected towards your website. You can research keywords that are frequently searched by users and add them to your blog post to increase your reach. Giving people the content they are searching for is every writer’s end goal. Keywords can help you make your content specific to the people who are your targeted audience.

Write Non-Plagiarized Content

Fundamentally, your content needs to be authentic and free from any false or copied information. Plagiarized content can get your platform penalized by search engines. The audience will run away from sources that provide plagiarized and copied content. It is essential that you produce new, fresh, and authentic content. No one likes to read copied information and everyone is looking for genuine and authentic information. In order to increase engagement on your blog, it is essential that your content is absolutely authentic.

2. Consistency is the Key

Another key to keeping your blog posts engaging is consistency. No matter how less of engagement you are initially receiving, you need to be consistent in producing genuine content. New blog posts should be posted on a regular basis. Digital media calendars should be followed for consistency and for posting regularly. It is important that people look forward to your posts, and that is only possible when you are posting frequently. Various stats and insights can be used to track when the audience is more active so you can post at the peak timings.

Moreover, it’s better to allow people to interact with your posts by enabling comments. When people comment on your posts, it’s a great way to make your posts engaging and interactive. Let people share and give their thoughts and opinions on your blog posts. The following are some of the ways to stay consistent in your blog posting:

Setting Goals

It is important to set achievable goals regarding your blog. Setting goals can improve efficiency, as you get clear about your requirements and needs regarding your blog. You can record your goals digitally on a Word or Excel file, otherwise, a journal can be useful as well. Simply note your goals and assign time to them so you are aware of what you are striving for.


Scheduling your post is like saving yourself from the hassle. There is a lot of pressure to post on time so it is better that you schedule your posts beforehand and work towards the future ones. This way you stay ahead of your goals and tasks are easily managed.

Stay Digitally Active

You need to be active digitally and study on-going trends and practices. In order to produce content that is engaging, you need to be aware of the latest trends. Draft your posts and use online project management tools to manage your posting.

Break Down Your Tasks

Breaking down your tasks into smaller chunks can turn out to be really helpful. There are several ways through which you can breakdown and simplify your tasks. Then, if you have a team you can assign different tasks to each of the members.

Practice More

Develop a habit of writing and enjoy the process of researching content to make your content rich and engaging. By practicing your skills, you can improve over time and come to know the necessary hacks and tricks to be successful. You need to create a peaceful environment around you while you write, as it requires a lot of attention and focus.

3. Simplicity

Keep your content simple and to-the-point so that users stay engaged and take interest in your posts. It is essential to grasp the attention of your users. The simpler the content, the better it is. You do not have to keep your posts lengthy; just keep them enjoyable and engaging. Let the topic of your post decide its length rather than completing a certain word limit. Good blog posts are mostly precise and readable so that the reader stays focused. There are multiple ways that you can follow in order to keep your content simple. Below are a few tips:

  • Revolve the content around your topic
  • Don’t follow the trends blindly
  • Know what you are writing about
  • Avoid repetition in your content
  • Find topics that interest people
  • Use engaging titles

If your content is simple and to-the-point, it is very likely that the readers will stay engaged. Simplicity is important because:

  • It keeps the users engaged
  • It delivers the main message
  • Gives a better understanding
  • People are likely to share the message with others

4. Visuals

Graphics play an important role in seeking people’s attention. Just plain text and long paragraphs can make your posts boring and unappealing. You must add visuals like graphs, photos, GIFs, charts, bars, etc. Visuals and graphics can create a very strong impact on the look and feel of your blog post. Adding photos and visuals can also help improve the ranking of your website. There are multiple ways to incorporate visuals and graphics into your content but you should only add relevant images. Web crawlers also crawl through graphical media and improve your website’s ranking.

Furthermore, visuals help explain your concepts and ideas even more. The types of images that can be used in your blog posts are:

  • Infographics: Visual representation of facts and figures.
  • Screenshots: Pictures of essential data that you need to quote.
  • Bar Graphs: Bar graphs provide a clear representation of any stat that you want to share.
  • Pie Charts: Pie charts are also used to represent stats.
  • Product Images: Images of any relevant product that you want to show.

Various online tools are available to get images and visuals that can be added to your blog posts. You can even create your own using Photoshop and other similar tools. Adding short videos for reference in your blog posts is also useful as people enjoy watching supporting videos and graphics. You can also provide detailed infographics for people to better understand the heavy concepts. Colors, patterns, fonts, etc. play an important role in creating visually appealing content. Always remember the following:

  • Keep your graphical content simple
  • Make use of the available tools
  • Hire an expert if you can afford to
  • Learn from your mistakes and keep improving

Related: Create an Effective Infographic to Impress Your Audience

5. Use the Right Words

It is essential that you choose the right words for your blog posts. Do not drag and repeat the things that you need to explain. You have to be careful with words, as they need to be interesting in order to grasp your reader’s attention.
It is essential that you diversify your content to make it more interesting. Using headings, subheadings, and bullets, and numbering the important points is essential. Keeping your content short and precise is vital to make it more engaging.

There are effective ways you can keep your content engaging and captivating for your readers. Precision and clarity are encouraged to keep your users engaged and interested. You need to be aware of the needs and requirements of your target audience. Various stats should be analyzed before you start making a content strategy. These factors include age, gender, geographical location, etc. of your readers. For example, if you are starting a blog relevant to sports then you need to filter out your audience based on their interest.

Although there is no one solution to make your content perfect as it matters from type to type, but you can follow some essential tips to avoid producing bad content. The following are some of the practices that you can follow to make your content user-friendly:

  • Avoid repetition: Repetitive content is disliked and discouraged by readers.
  • Avoid excessive use of abbreviations: Abbreviations can become hard to understand so make sure to use them appropriately.
  • Practice storytelling with examples: To make the content engaging, you can add stories or examples to grab the interest of the reader.
  • Facts and sources should be mentioned: You must mention the sources of the facts that you are quoting in your content.
  • Sharable content: Make your content sharable so that more people can access it.


Blogging is an essential tool for increasing your ranking and marketing your product. The above mentioned are the five ultimate tips that you can follow in order to keep the users engaged in your blog. There are chances that you may mess up your blog, so it is important that you focus on creating quality content. In this digital era, it is important to create genuine content that is appealing and attractive, in order to increase your reach and gain more following.

Blogging is not a recent phenomenon, but only if you keep putting in the effort will you be able to make your mark in the industry.

The Author

Nouman is a digital marketing expert from Dynamologic Solutions for many years. He considers bringing all the keywords to the top of his duty and constantly strives hard to achieve the best result. Along with finding & implementing content optimization strategy, he is also fond of writing interesting blogs on SEO & digital marketing related topics.

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