I can never doubt the fact that affiliate marketing is the most growing digital endeavour in today’s date. Yet, the question remains unanswered as to why affiliate marketing does not work for most people.
Affiliate marketing has become the trend in the internet business. If we look at the rates, 99% of online marketers indulge in affiliate marketing. Whether they started as a fresher or doing a side hustle, or creating more income sources for themselves, affiliate marketing has changed the mindset of many individuals.
However, the number of people starting affiliate marketing doesn’t mean 99% of them are succeeding. That means the affiliate marketing success rate is lower than failure.
There are adequate reasons for this, which I will share with you as you keep reading further.
For most people, affiliate business is the only business that changed their entire career. They call themselves six-figure earners, while for most, affiliate marketing is a failure. They think it doesn’t work for them as fine as people make it seem.
One of the reasons for failure is also that they begin affiliate business with high expectations. Success comes with a good set of skills and knowledge. I, myself, failed several times and, I realized the 7 mistakes that beginners make with affiliate marketing.
If you understand these mistakes and improve yourself, you too can earn six figures.
Let’s see Why Affiliate Marketing Does not work?
1. Do You Have A Quality Approach?
You know the product. You know the provider but, nobody knows you. Why should the customer trust you?
Most affiliates copy other affiliates and their content with the mindset that they will receive the same engagement as others do. No, that is not possible.
The nature of your and your competitor’s audience could be different. It is not necessary that they would share the same likings or preferences.
For you to stand out from the crowd, you need to have your own approach. Enhance your skills, strategies and make them work for you.
A quality approach can result in more successful outcomes.
Affiliate marketing is not as easy as it seems, but it is one of the best businesses that gives you the power to make money without owning the products and services.
Plus, if you sell affiliate products using a website/blog, there are chances of even more conversions. A good website has the potential to attract more audiences than social media handles.
In my opinion, blogs/websites are great ways of selling products that earn you a commission. You only invest in web hosting services. That is the greatest advantage of going into the affiliate business.
2. Unaware or Lack of Knowledge of Products you Sell
The affiliate marketing failure rate is increasing because affiliates do not invest energy in understanding the products they are marketing.
Avoid copy-pasting descriptions of products provided by the provider. Learn and study their creations till the time you think you can confidently speak about them or recommend them to others
Your study and understanding can give you better results. Your content will get better, and so will your approach.
Also, do the required research. Give it a thought from the user’s perspective. If you were to use any of these products, what would be your experience? You have to analyze every detail and aspect of all products so that you can present them better.
Once you study the products and understand their purpose, create strategies that are different from other affiliates. If you want to make more sales, your ways of selling the products need to be different.
Figure out those ways as both approach and product study go well together.
3. Do you Have a Target/Plan?
When netizens start as affiliate marketers, they do not know how to begin.
As per my observation, most affiliates abruptly begin to promote products. They don’t have a goal or target in terms of selling those products.
If you have to top the class, what do you do? You study throughout the year, right? You make a goal and practice accordingly. Without a goal or schedule, you may not be able to concentrate much.
It is similar to affiliate businesses.
You require a strategy ready to deploy so you can achieve your potential goal. Say you want to earn Rs. 10,000 weekly from affiliates, but you don’t know the way to do so. As a result, you may keep promoting products but receive no results.
A plan/strategy can help you list down ways to make Rs.10,000 weekly. You can write down:
- What medium you will use?
- How will you describe it?
- What will be your marketing strategy? And,
- Why should anyone trust this brand?
Keep a monthly strategy and keep experimenting with new ones. Reach out to other successful affiliates and know their tactics or observe them.
That is why affiliate marketing is so hard, as people do not want to learn or use their minds. They just blindly do what others are doing.
Poor customer assistance from the product brand is one of the reasons why affiliate marketing does not work. It contributes greatly to affiliate marketing failure rate. Due to which affiliates get blamed.
The product/brand affiliates choose to promote needs to be genuine and authentic. If their products or customer support doesn’t provide value to customers, it is more likely to result in affiliates’ loss.
Good customer support is essential for better brand identity and sales. Agreed! It is not the affiliates’ responsibility to provide support to their customers, but it is up to them to go for brands that are good with responding and resolving customer issues.
5. Not Willing to Learn
It is simple that if it is not working, there is something wrong. You are making mistakes with many things. A skilled person makes 10 times more from affiliate sales than an unskilled person.
I came to learn from my teaching practices that it doesn’t matter how good you are at a subject if you don’t know how to teach.
‘How to do it?’ is equally important. You know about the product, have mastered everything about it but, you lack the skills to reach your customers.
There are also several blogs that teach how to do affiliate marketing.
Here’s what you can learn from them –
- How to sell products?
- How to market content?
- Determine the needs of the customer
- What approach appeals to the kind of customer you receive?
- How to be better at affiliate marketing?
- And more.
You can find most of such resources for free in our blog section, no need to invest any amount.
Learning is the key. Once you learn the skills, you will see improved results.
6. Lack of Interest
Many affiliate marketers start as affiliates due to certain reasons. Some reasons could be to earn money, start a business or social pressure.
I think anything you do without interest doesn’t lead to healthier results. You have to do what you love to be successful.
This is one of the top reasons why affiliate marketing does not work. You must be willing to do a lot more than just promote products.
Put your hands into copywriting, learn marketing, create videos and use multiple social media applications. You never know what platform your customers are using.
Lack of interest can block progress. So, if you want to contribute towards your affiliate marketing success rate, you should be interested in it.
7. Not Patient Enough
I am a firm believer that if you wish to achieve something, you have to be patient. You cannot open up a shop today and expect hundreds of sales right off the bat.
Possibly you may receive one visitor every day or not at all. So, what? Will you close the shop and leave?
That doesn’t make sense. It is similar to affiliate marketing. You have to be patient and wait for the results. If you know you are working hard, you will get results. You can improve your ways to reach customers without changing the business.
Sometimes communication is also a barrier. Learn ways to connect with your customers and be like friends with them. It will eventually contribute to more sales.
Affiliate marketing is a great business. You can make lots of money from it, but you should be able to do it right.
The affiliate marketing failure rate is more due to some mistakes the marketers make. If they improve themselves and follow the above points, the failure rate can decrease.
After then there will be fewer people questioning why affiliate marketing does not work!
Well, you can even try MilesWeb’s affiliate marketing program to make some extra income. I have attached below a video to get started with MilesWeb’s affiliate program.