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How to Define & Use Typography in UX/UI Design

6 May 2022

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typography design guide
Approx. read time : 11 min

We cannot deny the fact that typography is the toughest task in UI design. Typography has its significance and has been in existence for a very long time in different forms. In the present revolutionary age, we have so many practices, typography principles, rules and theories for whom hard to maintain. With the help of this article, I will help you get some tips and tricks to make your project effective and successful. Let’s first start with knowing what typography is?

What is Typography?

Typography is a fine art of writing text in such a manner that it pleases and attracts the viewers. It comprises the different fonts styles, line spacing, character spacing, and size of the text.

With the help of typography can convert the text more visually attractive, engaging for readers and easier to read.    

Although good content is a keystone in marketing, typography offers the text a look that gives the preliminary hook for your ad, brochure, blog, etc.

The design might not look like a crucial step when you think of writing, but anything which seems great, is effortless to read, and is readable is bound to involve a reader more than simply bland text.

So, by now you know What is a Typography and you must be convinced why it is important to have a good command of typography. Now let’s move ahead and know some crucial tips to make it more effective in typography UI design.

Best Tips for Typography in an Effective UI/UX Design

Readability is Important for a Perfect Design

You must have answers to the following question after adding the unique content to the design:

  • Are subheadings, headings, and other content have some distinction from each other?
  • Is it simple to read the context as well as know the layout?
  • Am I competent to find out the difference between the auxiliary content and the main message?

By having answers to these questions, you can rest assured of the readability of your text and make it more attractive for the reader. Most of the features in this zone are regarding macro-typography. You will not need to look for some delicate aspects.

One more way to improve the readability is by using colour, contrast, and composition to encourage the reader to emphasize the key parts. Since not every reader will be having the time to read out every word. Therefore, you need to utilize the right elements in the layout keeping in mind different kinds of readers.

Related: How Is UI Design and UX Design Related?

Consider the Principles of Hierarchy

When you use hierarchy in your intended typography design, you use a very effective approach to connect with the readers. In order to make a good hierarchy, you need to consider the size, font, and layout to make a division of content as well as information over the interface.

We essentially use hierarchy in typography UI design to perfectly organize the information as well as establish a sequence of things. The job is to consider every element of the content and split it into segments organizing them as per their significance.

Thus, using hierarchy in typography is similar to sustaining a discipline in your UI design. Similar typography principles in UI design are used in the graphics as well as the content you put in those elements.

Size is Important

  • Generally, it is seen that so many designers take text components that are different in size; for example, button copy, section headers, field labels, and so on.
  • Typically, some typefaces are perfect for large sizes while others look good when applied for letterforms or in small sizes.
  • Thus, you will have to consider the scalability of text if you have a typeface that you require to apply to small labels and large headlines.
  • If you will prefer a typeface that looks a specific way, think about one which is well-suited with diverse sizes and those that promote usability as well as readability.

Legibility and Readability are Different Things 

Legibility is very much different from the Readability. The readability is about the comfort of reading your content, while legibility concentrates on the distinguishability. This section of typography in UI design comprises the micro-typography principles.

Here you should work on the delicate aspects of the content. Thus, here you require to work over the X-height, weight, counters, letter spacing and wide proportion. The aim of knowing these elements of legibility is to know how to differentiate your content from one another.

In typography UI design, we focus on copywriting, that is sharing more information with fewer words. The principles of legibility assist in reinforcing the copywriting principles as well as making a design that has a great impression on the reader.

Text block width is Also Important 

You can better understand it with an example of walking on thin ice. Very wide blocks of text will make our eyes difficult to find the next line of text. In case the lines are very narrow then the eye will have to jump from one line to another very often breaking the rhythm of reading. Our intuitive mind is thrilled when jumping to the next line.

To boost your readers and make them engaged, your content line must have around 50 to 75 characters.

Keep Importance of Usability

It is senseless in spending hours on the designing part if it does not help the purpose you are expecting. A design can serve its purpose only if the design is usable. One part of the usability is selecting typefaces that do well in various sizes and contain easy-to-read characters.

Diverse fonts or typefaces have unique shapes & a way of placing the characters in a word. If these characters are hard to read, it is pointless in ornamenting your design with impressive graphics and colours.

Thus, typography UI design should be aligned with the complete interface. Hence, you should select a typeface that will bode well with diverse background colours. With the change of page fold, the typography should also change to adapt to a better design.

Know the Elements of Typography

Typography has different elements, and you should be familiar with them at the time of working on typography in user interface design. We have discussed above the typeface and font. Other elements you should consider are;

  • Character measurement
  • Mean line & baseline
  • White space
  • Ascender & descender
  • Kerning
  • Tracking
  • Alignment
  • Leading

Getting knowledge about all these elements at the time of making an impressive UI design is crucial to making the most authentic and perfect interface. After counting them, you will know how to work on your text as a fundamental part of the UI.

Separators

  • The best way to divide the text into sections is to employ a separator. One very common is a simple line. It is a delicate tool but still plays a significant part in readability.
  • The second method is to use trendy right now cards. They are very fine when the content inside is not relevant. Amazing for smartphones and big thumbs but also enhance our layout scan-ability.

Examples of Using Typography in UI Design

Improving your user interface design through the appropriate typography principles is important. Without a content structure and good layout, the UI design will lack the needed communication influence earlier determined.

Following are Several Examples of Using Typography in UI Design:

There is nothing considered the best example than having a glance at the UI of Apple’s website. The professionals at Apple use the white space flawlessly to showcase their products as well as attract the consumers to the typography elements.

Apple has its perfect layers showcasing content to make sure that readers understand every point clearly.

Groovy Web uses most of the readability principles in their website, placing another amazing example of how to employ typography in UI design. The best thing is that they have attractive elements and all typography rules in their web design. This puts a more momentous challenge for the corporation to format the layout and content to improve the reader’s experience.

Appealing Reading Experience

At this point professional uses most of the readability principles in their website content, setting a good example of how to employ typography in the user interface. The finest part is that they possess a single-page web design. This carries a more important challenge for the corporation to format the content as well as layout to improve the reader’s experience.

Check out how every word, character and typeface is clear. The font and background complement each other. In this manner, you should finalize your typography and assure the best user experience.

When you get familiar with the principles of typography UI design, take care to implement them with the appropriate set of tools. You might be near to employing a typography component, but the tool you are utilizing does not permit that. Therefore, along with understanding all about typography, utilize the seamless design tool to get it done.

Avoid Text Blocks

Typography also affects the visual insight of text. What would be your primary impression when you see a big chunk of text lacking any breaks? Most readers will avoid reading such kind of content at any cost. Do you know the reason why? Because large block of text is hard to read as it is very much hard to stay focused on it. Utilize the power of whitespace and slice up the text into chapters and paragraphs.

Check Line Length

  • Line length is the straight distance of a text block. Including the right number of characters on every line is crucial to the easy reading of your content. Inopportunely, long lines are possibly one of the most general UI design issues on the application.
  • The professionals suggest keeping a minimum of 80 characters in a good line of text. But in the world of typography, the normally accepted, perfect line length for happy reading on a desktop is about 60 characters per line, counting spaces. This line length has an optimistic influence on the reading rhythm: our mind is thrilled when going to the next line.

Never Reduce Spacing in The Lines

Bad leading causes text that appears crowded. By rising the leading, you rise the upright white space between text lines, generally enhancing readability. As a rule of thumb, leading ought to be around 30% extra than the character height for fine readability.

  • Without suitable leading, the text is illegible and dense.
  • spacing between a sub-heading and heading

Avoid All Caps

Each of the capital text is a text having all the letters capitalized. All caps put a direct influence on readability. That’s why it’s suggested not to use all capital letters in text blocks longer than a single line of text.

Avoid Employing Text as Images

Avoid making images together with the text. The text gets unmanageable—it gets difficult to rapidly adjust the typographic system since you require to change the pictures too. In its place, it’s better to employ text placed over the image through CSS style property.

Conclusion

Utilizing the right approach to typography in your UI design is important to every facet of the interface. At a certain point, the content will get into the design, and once it comes, you need to employ everything you know regarding making a fine typographical experience.

By implementing the UI/UX design principles of best typography, you will turn out to make an interface design that helps make communication and attracts the audience. UI design with Typography is meant to provide the brand message having a combination of colours, words, and graphics.

So, by reading this article, you must be aware of all the essentials of typography. You are now familiar with the top tips to consider in making your UI design effective with typography. Groovy Web is the best in the industry and offers the best web development services including commendable UI design. We are the leading mobile app development agency,known for our expertise and professionalism in the field. We have a team of experts always dedicated to serving you with all the necessary stuff you are expecting.

Krunal Panchal is the CEO & Co-founder of Groovy Web. He has been a hardcore programmer since he was 11 and started his professional career very young. His technical and logical mind drove him to choose coding as his destiny.