According to W3Techs data, almost half of all online businesses use WordPress; it currently accounts for 43.6% of all websites globally. More than 34 million active WordPress web properties and over 10K new websites launching every single day via hosting companies like MilesWeb.
Digital agencies can be challenging to operate in today’s competitive world. An agency must provide clients with services covering a designer, developer, strategist, and support staff. And often have to do so simultaneously. Many businesses are unaware of the potential of reselling WordPress agency solutions as a key revenue stream.
When you understand how to deliver hosting for a WordPress installation, it becomes a very easy upsell to your client, increases your profitability, enhances your ability to retain clients, and positions your agency as a complete-service (and more professional) company in your clients’ eyes.
Agencies exploring how to resell WordPress hosting will find everything they need to know in this blog. At the end of the blog, you will learn about the pros/cons of being an agency that sells WordPress hosting, along with numerous factors that need your careful consideration. You will also learn about pricing options, onboarding procedures, and best practices for running a successful WordPress hosting reseller model.
Table Of Content
Why Are Digital Agencies Turning to Reseller Hosting for Growth?
While many digital agencies design and develop websites, they do not offer hosting services to their clients. This leads to gaps in the hosting experience that clients have. When a client is purchasing hosting, they are mostly in a dilemma of which plan to choose. They typically purchase a cheap hosting plan. When something goes wrong, they end up blaming the agency. At the end, the agency then has to fix the problem that it did not create.
By delivering WordPress agency solutions as a reseller hosting, all of these issues can be mitigated. As a WordPress hosting reseller, you have control over the performance, uptime, and support of the hosting. You can ensure user convenience and eliminate unnecessary time delays.
You also have access to all of the tools you need to manage many different websites from one single dashboard when you become a reseller of WordPress agency solutions. You save time and the headaches that come with managing multiple websites under different hosting providers.
What is WordPress Hosting Reselling? Explained Simply
When you resell hosting, it’s like acting as a mini-brand for a hosting company. So when you buy hosting resources from a hosting provider to resell to your customers, you’re essentially the hosting company, and therefore, it’s up to you to communicate with your customers who your hosting provider is.
You’re not responsible for managing any of the server infrastructure yourself. Instead, the hosting provider handles everything from maintaining the server, its security, and regular updates. Your responsibilities include marketing, billing, and client communication.
Agencies will find it relatively easy to resell WordPress hosting. Your service provider offers all the essential tools and infrastructure required to package these services into WordPress hosting plans you create for your customers. You can be a reliable hosting partner for agencies by providing a complete ecosystem.
Related read: How To Resell WordPress Hosting
Who Benefits Most from Reseller Hosting as a Business Model?
Reselling performs optimally for:
- Web design firms
- WordPress development company
- SEO and marketing agencies
- Freelance graphic artists and developers
- Technical support consultants
- Automated sales funnel platforms
By collaborating with other WordPress firms and providing dedicated technical support, consultants and other professionals can generate additional revenue by reselling WordPress technology solutions, services, and support.
Pros of Reselling WordPress Hosting
– Steady Revenue Stream
There are many unknowns associated with project work, whereas hosting is something you can predict and rely on. Once you have understood how to successfully resell WordPress hosting, you have access to a monthly recurring revenue stream. By acquiring just a few clients, you could already start creating a stable income stream for yourself.
- Higher Client Retention Rates
Clients are more likely to remain with a provider when they can access hosting, maintenance, backups, and support from one service provider. It’s difficult for clients to change providers if they have all of their web hosting management under one roof. When a web hosting platform partners with other agencies, it creates a stronger service ecosystem. Clients are more likely to trust their web hosting providers because they are managed by one team. This is why successful agency solutions are bundle-based retention strategies, where hosting + maintenance + support = long-term clients.
– Complete Control of Performance Settings
Websites hosted on cheap hosting are slower than websites hosted on premium hosting platforms. When websites are slow, the client blames the agency instead of the hosting service. By choosing a reliable hosting service to resell, you take away that problem. You have control over the client’s hosting environment. You determine how fast a client’s website will load. It helps maintain proper uptime, caching, and security settings. When you become a fastest WordPress hosting reseller, you become the controller of speed, reliability, and stability.
– Add-Ons to Boost Profit Margins
Many WordPress agency solutions providers offer additional services that help agencies greatly increase their income for very little additional work. A few examples of these services include managing updates, implementing security frameworks, and monitoring for malware, all of which help your clients’ websites function seamlessly. By delivering additional services with hosting plans, agencies can improve profit margins and provide a higher level of service to their clients.
Cons of Reselling WordPress Hosting
– You’re the Go-To Contact
All clients message you when they see that their website is very slow or broken. Therefore, you can’t redirect responsibility onto someone else. If you don’t wish to be responsible for critical technical issues, you may want to select a hosting provider with 24/7 support. When you learn how to resell WordPress hosting through the right partner, this concern becomes even less significant.
– Hosting Know-How Essential
While you don’t need to be a savvy server tech, it’s important that you learn some critical knowledge areas, such as Domain Name System (DNS) setup, installing WordPress, setting up SSL, migrating your website, and creating a backup plan. If you partner with a parent hosting provider that delivers WordPress agency solutions, most of these providers will offer training or detailed instructions available to help you complete these things with confidence.
– Hosting Failures Hurt Your Reputation
Clients tend to blame you for downtime or slow performance if the hosting provider is not delivering services as expected. This erodes confidence in you and ultimately creates barriers to long-term partnerships. Selecting the right host is key; a good host enables you to consistently provide a high level of service to your clients.
– Have to Build Your Support Workflow
Having an effective method for managing support tickets, WhatsApp, emails, and next-day priority tickets for urgent issues is necessary to avoid being flooded with user requests. By building a seamless, structured support process, your team will have the best chance of preventing these problems from occurring in the first place.
Best Practices for Agencies to Better Resell Hosting
1. Avoid Cheap Hosting
Using low-cost web hosting may harm your online reputation due to severe slowdowns and frequent outages. To protect your company’s brand, you must find a reputable web host that puts customer satisfaction and performance above all else. A good web hosting partner will be the key to making reselling successful for agencies.
2. Outline Support Scope
Make sure your clients know how long it will take you to respond and when they will receive help. Clearly define what tasks are included in your services so clients won’t make assumptions regarding what’s included. Include a separate list of all paid extras to minimize disputes regarding additional work. State what your emergency fees are for urgent requests so there is no confusion later.
3. Update with Staging Environments
By providing a safer environment to test new features, plugins, and designs before implementing them on your live website, a staging environment prevents any updates and changes from damaging your website. Staging environments are now included in the majority of WordPress agency offerings as a one-click solution for easy access.
4. Adopt Automation to Streamline Tasks
Automation allows higher processing without increasing your workload. Set up automatic backups so that your information is always safe from loss. Additionally, set up auto-renewals to ensure continued customer loyalty and subscription, and conduct regular security scans to provide protection against potential security breaches. Set up auto-updates for your web properties to ensure relevance, optimization, and security at all times.
By reselling WordPress hosting, agencies earn a consistent revenue. In addition to providing a reliable revenue stream, agencies can build closer ties with clients by offering a comprehensive service package. Since WordPress powers millions of websites, the demand for services continues to rise. Hosting reseller agencies can have an advantage over competitors due to this growth trend; however, to be successful in reselling hosting services, an agency must partner with a trustworthy parent hosting provider.
Having clear boundaries for client support, staging environments, and using automated processes will help reduce any risks associated with the hosting reseller model. These three areas will improve performance, streamline workflow processes, and save time for other operations. When implemented correctly, the host reseller model can be an effective vehicle for generating greater agency revenues.
FAQs
1. Is managed WordPress hosting ideal for a reseller business model?
Managed WordPress hosting is ideal for agencies that want to resell hosting services. Managed hosting packages include fast processing, regular backups, enhanced security features, and optimized WordPress performance. As a reseller for a managed hosting provider, you can significantly reduce the time spent managing your customers’ websites by leveraging the backing of a managed WordPress hosting provider.
2. What do agencies need to start a WordPress hosting reseller business?
Choose a reputable company to resell their services and purchase one of their reseller plans. Next, divide your parent hosting provider’s plan into packages that cater to different client needs. After that, decide on charges for your hosting packages that appear value-driven to your clients. Establish a support framework to help new clients migrate from other platforms to yours. This will allow you to easily grow your business once you have a handle on the basics of WordPress reselling.
3. Does reselling hosting help agencies keep clients longer?
Hosting keeps clients connected to you on a monthly basis. Because clients use your hosting, support, and maintenance services, the likelihood of them switching to another provider is significantly diminished. Strong WordPress agency solutions will help you provide reliable performance, creating long-term loyalty. Hosting partnerships for agencies is one of the key retention strategies.
4. What pricing model works best for WordPress reseller hosting plans?
Pricing plans created by agencies must include the cost of doing business, value-added services to your clients, and the expected usability of those services. To establish your pricing plan, first determine the total cost of doing business based on the charges of the parent hosting company. You will then want to add all value-added components that your agency offers. The best pricing structure would be tiered with three levels of service (basic, standard, and premium).
