Each and every person has the right to express what they think or feel, but not everyone is blessed with the skill to pen it down in a convincing way. If you have that creative mind and have written something worth posting and sharing, then it has high chances of getting stolen by people who… Read More

There’s no doubt that combining your target audience together into a single group can help you get some positive results. But, for a short time. If you smartly segment your website visitors into the right categories to target each niche, it would help in gaining more conversions and ultimately increase your revenue. Yet, there are… Read More

The fact is that the marketing process is nothing new, but what is newfangled is the fact that consumer insights are bringing a new spin on it! Brands are going back to the drawing board to have a closer look at the customer conversations and customer journeys, to adapt and innovate marketing effectiveness. Consumer insights… Read More

Unique and interesting content has the potential to get a lot of traffic and good exposure to your website. It is a great enabler for search engine optimization, which all content marketers aim for and work on. The quality of the content has to be significant to be considered useful so that it gets ranked… Read More

In this new year of 2025, if you are looking for leverage influencers to interact with millennials, consider nano-influencers. You can enjoy some undeniable benefits according to the influential site from them. At this present time, it is undeniable, influencer marketing is needed as a tool to reach out to the younger generation and engage… Read More

Email marketing is the basis of marketing. Marketers rate email marketing as the most effective marketing channel (47% voted for email marketing, 39% for social media, 33% for SEO, and 33% for content marketing). But does that mean that email marketing brings you guaranteed success? No, it doesn’t. Email may be a powerful marketing tool,… Read More

Google search mechanism needs to put in a lot of effort to read and understand the content of a page. You can help this effort by providing specific indicators about the meaning of the page by implementing Schema markup or structured data on the page. Structured data is a standardized format for giving out information… Read More