Inbound lead generation has emerged as one of the most popular methods to boost a b2b business. In this method, you can directly focus on converting the interested leads instead of hovering for them across the market. The method being cost-effective assures you not only the best results but also maximum conversions.  However, getting inbound… Read More

Every online activity done by you leaves a trail behind. Do you know how data is collected from you when you browse the web? It is collected through your search terms, websites you visit, your demographic information, IP address, location, info about your computer, what you buy, and YouTube channels you watch. The collected information… Read More

Influencer marketing is one of the most influential trends right now. With brands and companies becoming aware of the new reality of marketing to the younger demographics, they have seemed to understand that the conventional marketing methods have changed.

After all, what’s more human than the fight for survival? ~ Tokyo, Money Heist

Google, some time ago announced its newly designed algorithm for ranking web pages. This algorithm is based on how users will perceive the experience in interacting with a particular web page. Measured through ‘Core Web Vitals’ – a new set of metrics by Google, it might not rank such pages high based only on user… Read More

Content marketing is still a growing concept which is just a decade old. It has limitless potential if we consider the incredible results it brings to the table. The reason why it is such a formidable marketing strategy is that it gives people what they desire. Not only that, marketers can make subtle suggestions through… Read More

Even the most resourceful businesses can fall into the trap of failing to add that all-important personal touch to the customer journey. Automation can play a key role in converting new leads into fully-fledged customers while creating a significant level of loyalty among those who have already made a purchase in your store. As the… Read More