According to Statista’s latest research statistics, the daily email user count is projected to surpass 4.73 billion by 2026. Email is a central aspect of many marketers’ strategies, as over 60% of consumers prefer email as their main channel of communication with brands. Businesses can reach a larger audience with a greater ROI through an HTML email template. Most campaigns consist of mixing welcoming new subscribers, promoting products, and sharing updates with subscribers, which is made seamless with free HTML email templates.
Table Of Content
Understanding HTML Email Templates
What is an HTML Email Template Sample?
An HTML email template sample is a coded style guide for marketers that allows an email campaign to be completed quickly and seamlessly without code from scratch. HTML or web-friendly emails are more effective than plain text emails because they can have built-in styles and structured layouts that provide visual flair(or the “wow-factor”) to subscribers. By using free email templates for marketing, marketers can maintain content consistency, streamline branding (in most cases), and reduce the scope for human error.
Marketing teams can create a professional email campaign quickly and efficiently using an HTML hosting and use the design for multiple campaigns. Using an HTML email template sample is a standard practice for every marketing organization because it is a great way to streamline marketing efforts and engage audiences with impactful, visual communication.
HTML Email Templates: Basic vs. Advanced
Basic HTML email template layouts are straightforward and contain predefined sections, such as headers, footers, or text areas, which generally make them simple and easy to set up for most campaigns or inquiries. Advanced HTML email template layouts can be used with dynamic content, interactive buttons, or to personalize an experience. For normal everyday marketing, a basic HTML email template layout will suit your needs and provide complete customization in the process.
Advanced layouts work best with a tailored approach or other user engagement methods; however, they require more time in initial setup and HTML coding expertise. Both basic and advanced layouts have their uses, and both meet different goals in marketing campaigns.
Free Email Templates for Marketing
Free email marketing templates are liked by marketers because they can quickly create newsletters, promotions, and updates. Email templates are advantageous for your brand as they save money and facilitate achieving higher conversion rates through well-designed templates. There is an email hosting service offering free email templates, and there is no shortage of users for them. For example, templates for transactional emails, such as receipts and notifications, along with templates that help build effective promotional campaigns.
According to several industry reports, brand templates help maintain a brand’s unique identity and are proven to increase productivity by saving on design time. Templates can help businesses leverage that profit and send business emails easily.
Benefits of Using Free HTML Email Templates
1. Cost-Saving for Marketers
While creating email communications has its costs, Free HTML email templates allow marketers to cut those costs. Litmus published a study stating that 49% of brands often use email templates to save time and budget. Not only do templates save money, but they also enable easier collaboration for your team, which helps to eliminate wasted time preparing campaigns consistently and quickly. Given how brands save money and increase productivity using free email templates, it’s easy to predict why it’s a great solution for email marketers to boost ROI in their email campaigns.
2. Consistency and Branding
Consistency of brand identity is a high priority for marketers, and one of the best ways to maintain consistency is by using HTML email templates. You don’t have to worry about using the same colors, logos, fonts, and messaging every time. Instead of designing from scratch for each email you send, a template provides a reliable design framework that represents your brand’s look and feel every time you send an email communication. Being consistent with colors, logos, and messaging helps your audience build brand recognition and trust in your business. Well-designed templates will save you time and energy and also help present your organization in a more professional manner.
3. Responsive Design
According to Statista, mobile device usage accounts for over 60% of email opens, underlining the necessity of Free responsive email templates. Free email templates are designed to ensure ideal compatibility across all devices. By utilizing responsive email templates, marketers can easily engage with audiences on all devices, improving audience engagement and conversion rates while maintaining professional (and good-looking) emails.
Types of Free HTML Email Templates
HTML Email Template Basic Samples
A basic HTML email template sample often includes:
- Header with company logo
- Space to include main message
- Footer with contact information
Basic samples are lightweight, load quickly, and can easily adjust to the campaign.
Versatile Free Responsive Email Templates
Expanded templates offer:
- Multi-column layout
- Product grids
- Clickable call-to-action buttons
- Social media links
There are many websites, such as Colorlib, that offer over 30 Free responsive email templates for multiple industries: restaurant promotional emails, corporate emails, and more.
Some examples of use cases:
- Transactional: order receipt, account updates
- Promotional: offers, sales announcements
- Newsletters: company updates, news
Top Sites for Free Email Templates
1. Colorlib
Colorlib offers several free HTML email templates, including designs for restaurants, corporate businesses, and e-commerce. Each design is fully responsive and ready to use on all devices.
2. Tabular.email
Tabular.email has hundreds of free email marketing templates that are fully customizable with drag-and-drop editing. Every template is mobile-first and functions on all devices.
3. Designmodo
Designmodo has fully responsive free HTML email templates that don’t require coding. All email templates are organized by industry, brand, or campaign type for ease of use.
4. Dyspatch
Dyspatch has free HTML email template samples that are open-source and basic template designs for marketers. These templates can be customized and exported for use with a service like HubSpot or Mailchimp.
5. Beefree
Beefree offers over 1200 free responsive email template designs. There are several options to choose from, and all templates can be fully customized to present exactly as you want them to your email recipients.
How to Customize Your Free HTML Email Templates
You can make your free email templates unique with some tips and tools:
- Add some of your own images, colors, and logos.
- Move sections around (such as call-to-action buttons or featured products).
- Change the fonts and background colors.
If you have a drag-and-drop builder like Tabular.email, Dyspatch, or other similar services, you can easily customize your email templates, even if you don’t have any coding skills.
Common Customizations
- Add your company’s social media links.
- Personalized greetings for your recipients.
- Company legal disclaimers, such as an unsubscribe link in the footer.
Most free responsive email templates already have placeholders for your customizations to support branding.
Best Practices for Email Marketing Using Free Templates
Design Principles
- Utilize clear heading text, lots of short paragraphs
- Use images that are optimized to load quickly
- Always have a strong call to action (CTA)
- Make sure that links are tappable for mobile users
Your HTML email template sample designs comply with accessibility standards for readability and compliance
Tactics for Increasing Engagement
- Segment audience for individualized sends
- Test different templates to get the one that is driving the best results
- Look at open rates, click rates, and conversions
Using Free email templates for marketing offers huge advantages with testing and scaling your campaigns.
The blog establishes credibility with genuine statistics, answers to every conceivable FAQ, and utilizes the search keywords appropriately and somewhat consistently. The landscape of Free HTML email templates offers an immense opportunity for marketers.
Everything from accessibility, personalization, compatibility, mobile responsiveness, to effortlessly using licensing options. There is an infrastructure of professionalism built into every Free HTML email template, which provides limitless possibilities for every-sized marketing venture creation. By concentrating their energy on the features of HTML email templates, businesses can achieve greater marketing milestones, increase customer engagement, and build connections between the brand and its users through Free HTML email templates.
With hundreds of thousands of HTML email template samples and HTML email template basic design options only a click away, any marketer can publish their unique message beautifully, no matter if they have any previous experience in marketing campaigns, or if they have a limited budget. Let’s get started with Free email templates for marketing and begin noticing changes in your campaign statistics.
FAQs
1. Are free HTML email templates responsive for mobile?
Yes! Most free email templates available today are designed to be responsive across various devices. All the leading platforms, like Tabular.email, Colorlib, and Beefree have responsive capabilities, so when you build a template online, it’s responsive and adjusts to the screen size.
2. Are these free HTML email templates usable with email platforms?
Almost all free HTML email templates are available for export or integration with major platforms including Mailchimp, HubSpot, and others. Some providers have direct exports to the platforms or provide you with just HTML files to simply import to those programs, ensuring all campaigns are managed seamlessly.
3. Can I change the design elements and branding of a free template?
Yes! Every marketer can adjust branding colors, images, text, and layout in any free HTML email template sample or free responsive email template using online editors, using an email platform, or online free HTML email template publications. This easy flexibility helps in brand customization for each marketer’s campaigns.
4. Are there limitations on what I can’t do with these free templates?
Most email template providers will allow the use of their free templates for commercial and non-commercial marketing campaigns. Some providers will have simple terms and conditions, such as preventing you from reselling the templates or requiring you to keep the attribution link in the footer. Ensure to check the terms with each provider of a free email template.
