The more you know about email marketing the more you hear about having dedicated IPs. In order to have complete understanding about a dedicated IP and in order to determine if you need one, your first step is to know more about the deliverability of emails and sender reputation.

There has been a tremendous increase in spam, phishing campaigns and malicious emails; various methods are used for inserting malware in the email attachments. In order to prevent yourself from being a victim of such attack, it has become extremely important to take all the proactive measures in order to get protection against such attacks… Read More

If you have sent some important email to your client or colleague and if it lands in the spam folder your client or colleague will not be able to view it directly. Usually people don’t search for important emails in the spam folder and if your email is delivered in the spam folder there are… Read More