Let\u2019s jump straight in\u2026<\/p>\n
1. Testimonial Link Building<\/h2>\n
Are there any products or services you use regularly?<\/p>\n
If so, that\u2019s a link building opportunity!<\/p>\n
What you can do is reach out to these sites via social media or email and offer a testimonial or case study.<\/p>\n
Just try to make sure the links you\u2019re getting are from relevant sites:<\/p>\n
E.g. If your website is about baking cakes, you could reach out to your favorite Tupperware brand and offer them a testimonial on their site.<\/p>\n
Here\u2019s an example of what your testimonial with a link back would look like:<\/p>\n
![\"\"](\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2020\/12\/testimonial-links-min.png\")
<\/p>\n
And here\u2019s a few ideas on who you could contact:<\/p>\n
- \n
- Software you use<\/li>\n
- Products<\/li>\n
- Partners and suppliers you\u2019re working with<\/li>\n
- Blogs you\u2019re a big fan of<\/li>\n
- Tools that you use in your business<\/li>\n<\/ul>\n
It only takes about 5 minutes to send an email or reach out to the website you\u2019re willing to give a testimonial to.<\/p>\n
Who Should You Reach Out To?<\/h3>\n
So now you\u2019ve decided which websites to offer a testimonial to…<\/p>\n
What\u2019s the next step? Well, it\u2019s time to reach out!<\/p>\n
Here are a few ways you could do that:<\/p>\n
- \n
- Contact their marketing team on LinkedIn.<\/li>\n
- Drop a message via their website\u2019s live chat.<\/li>\n
- Use the contact us feature on their site.<\/li>\n
- Find an email address for the site.<\/li>\n<\/ul>\n
Getting to the right person is crucial here:<\/p>\n
For example, contacting their marketing or customer service team is a quick way to get in touch.<\/p>\n
How I Built Backlinks Using The Case Study Method?<\/h3>\n
Recently, I used this exact same technique to land a free DR 50 backlink.<\/p>\n
How?<\/p>\n
Here are the exact steps I took:<\/p>\n
1. Choosing a service:<\/strong> I use Lemlist for my own business, so I decided to reach out to them offering a case study. But you could use any service\/software you like!<\/p>\n
2. Prospecting:<\/strong> In this example, the CEO of Lemlist was the best prospect to contact.<\/p>\n
If it\u2019s a small company, reaching out to the CEO or co-founder is often the best way to get your message heard.<\/p>\n
3. Outreach:<\/strong> I reached out via Facebook Messenger with a very personalized message designed to be compelling:<\/p>\n
![\"\"](\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2020\/12\/outreach-min.png\")
<\/p>\nIf you\u2019re offering a case study or testimonial, it\u2019s such a powerful marketing tool that most websites simply won\u2019t turn you down.<\/p>\n
4: Content:<\/strong> I wrote a comprehensive actionable case study for their website, landing a backlink as a result!<\/p>\n
When you\u2019re writing the content, make sure it\u2019s easy to read, engaging and unique.<\/p>\n
A Quick Word Of Warning<\/h3>\n
Don\u2019t do this for every single service out there!<\/p>\n
Obviously, if you don\u2019t use the service\/product, you shouldn\u2019t offer a testimonial just for the sake of getting a backlink.<\/p>\n
In the long run, that doesn\u2019t help your reputation.<\/p>\n
However, testimonial link building is a very powerful strategy that when used ethically, can land you high-quality backlinks and more exposure to your brand.<\/p>\n
2. Reach Out To The Sites You Linked To<\/h2>\n
Every time you publish an article, make a note of the other sites you\u2019ve mentioned.<\/p>\n
Then reach out to them, saying you\u2019ve mentioned their site in your latest article and it might be worth a share\/link back.<\/p>\n
It only takes a couple of minutes to hit up another site\u2019s contact\/social media page and drop them a message.<\/p>\n
But if you do this every time you publish an article, the results will compound!<\/p>\n
Why Does This Link Building Method Work?<\/h3>\n
It\u2019s based on reciprocity – one of the most powerful influencing factors.<\/p>\n
When you provide value upfront by creating a link to their site, the site you\u2019re contacting is more likely to link back to you too.<\/p>\n
Plus it\u2019s a great way to build relationships with other sites in your industry.<\/p>\n
Even if the website doesn\u2019t add a link back to your content, they may share your article on social media which could result in more traffic.<\/p>\n
Will Reciprocal Links Help Or Hurt Your Site?<\/h3>\n
In a study by Ahrefs, reciprocal links are very common and don\u2019t have a negative impact on your site, in moderation. So this is a very powerful link building technique if you use it with caution…<\/p>\n
Moderation is the keyword here!<\/p>\n
Excessive link exchanges can go against Google\u2019s webmaster guidelines but occasionally it\u2019s OK.<\/p>\n
Related: 7 Trending Strategies To Skyrocket Your Ranking Through Link Building<\/a><\/strong><\/p>\n
3. Start Landing High-Quality Backlinks With HARO<\/h2>\n
What is HARO?<\/h3>\n
HARO – Help A Reporter Out – is a site where journalists can request opinions from websites like yours.<\/p>\n
You simply reply to their adverts – and if your response fits the bill, you\u2019ll be featured on their website with a backlink.<\/p>\n
This is easily one of the quickest wins for your website – with the biggest impact.<\/p>\n
Simply sign up for HARO and start sending responses.<\/p>\n
Why?<\/p>\n
Because you can land some insanely powerful backlinks to your website in 2 minutes or less.<\/p>\n
How To Start Building Backlinks With HARO?<\/h3>\n
Sign up to HARO here.<\/p>\n
(It\u2019s free to do and takes about a minute.)<\/p>\n
Then you\u2019ll start receiving daily emails from HARO with a breakdown of the publication, what they\u2019re looking for and the address to email:<\/p>\n
![\"\"](\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2020\/12\/email-haro-min-1024x625.png\")
<\/p>\nScroll through the list and find a response you\u2019re interested in.<\/p>\n
Look for opportunities related to your industry from authoritative, high-quality sites.<\/p>\n
Then simply email that site with a pitch.<\/p>\n
Here\u2019s an example of a winning HARO pitch:<\/p>\n
![\"\"](\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2020\/12\/haro-pitch-min-1024x610.png\")
<\/p>\n6 Winning Hacks For Link Building With HARO<\/h3>\n
HARO is like a competition:<\/p>\n
The better your pitch, the more likely you\u2019ll land a backlink using HARO.<\/p>\n
So how can you optimize your responses?<\/p>\n
Here are my top tips for landing backlinks with HARO:<\/strong><\/p>\n
- \n
- Write a totally unique response that stands out<\/li>\n
- Create a HARO template\/canned response you can rinse and repeat to save time<\/li>\n
- Always include your website, headshot, and an overview of who you are<\/li>\n
- Don\u2019t write walls of text! Keep it short and easily readable<\/li>\n
- Include a CTA asking for an email back if your pitch is featured<\/li>\n
- Filter out low-quality sites – aim to pitch authoritative websites that\u2019ll help your backlink profile – do this by checking the \u201cMedia Outlet\u201d in HARO\u2019s emails<\/li>\n<\/ul>\n
Want to land HARO backlinks at scale?<\/strong><\/p>\n
Well, once you understand how HARO works and what a winning pitch looks like, it\u2019s time to outsource your link building!<\/p>\n
Simply hire a VA and get them sending responses on a daily basis.<\/p>\n
You can easily hire a VA using UpWork or Fiverr and it doesn\u2019t take long to create an advert.<\/p>\n
4. Install Ahrefs Webmaster Tools For A Free Site Audit<\/h2>\n
Most websites already have Google Search Console<\/strong> installed.<\/p>\n
But the problem is, it doesn\u2019t really give you much data about the links you get…<\/p>\n
However, Ahrefs<\/strong> recently released their webmaster tools feature:<\/p>\n
It gives you much more detailed data and it\u2019s free to setup.<\/p>\n
Once done, you\u2019ll receive a site audit with some useful details of your website.<\/p>\n
How To Setup Ahrefs Webmaster Tools?<\/strong><\/p>\n
- \n
- Sign up for a free account.<\/li>\n
- Verify your website: You can do this by connecting your Google Search Console account or adding it manually.<\/li>\n
- From there, you can set up weekly audits.<\/li>\n<\/ul>\n
Once you\u2019ve done, you\u2019ll get some handy features including:<\/p>\n
- \n
- A breakdown of your organic traffic<\/li>\n
- Any technical tweaks required for your page<\/li>\n
- In-depth data on your backlink profile and how many links you have<\/li>\n<\/ul>\n
5. Never Lose A Backlink Again<\/h2>\n
Unfortunately, even when you\u2019re building backlinks – some of these links will drop off.<\/p>\n
Sometimes it\u2019s because:<\/strong><\/p>\n
- \n
- The page was taken down.<\/li>\n
- Your link was no longer relevant<\/li>\n
- The webmaster decided to link to someone else<\/li>\n<\/ul>\n
Whatever the reason, not all backlinks are permanent:<\/p>\n
And a few links will get deleted along the way.<\/p>\n
So how can you fix this and make sure all the work you\u2019ve put into link building wasn\u2019t wasted?<\/p>\n
You need to check which backlinks are lost – and then reach out to the site asking (politely) for the link to be re-added.<\/p>\n
Now that you have access to Ahrefs (see step 4), keeping track of your lost backlinks is easy.<\/p>\n
Basically, this works in 4 simple steps:<\/strong><\/p>\n
- \n
- Monitor your backlinks in their Site Explorer.<\/li>\n
- See which links have dropped off.<\/li>\n
- Note down the sites you\u2019ve lost links from.<\/li>\n
- Reach out to these sites and ask for the link to be re-added.<\/li>\n<\/ol>\n
I\u2019d recommend making this a monthly task for your team.<\/p>\n
If you can keep on top of the links you lose then you have a much higher chance of them being re-added.<\/p>\n
6. Automate Your Internal Link Building<\/h2>\n
Internal links can be just as important as off-page backlinks.<\/p>\n
Why?<\/p>\n
They help:<\/p>\n
- \n
- Spread authority to your site<\/li>\n
- Signal to Google your most important pages<\/li>\n
- Help rank your money pages<\/li>\n<\/ul>\n
But with potentially hundreds of internal links on your site, it all gets a bit messy.<\/p>\n
So what\u2019s the best way to improve your site\u2019s internal link structure?<\/p>\n
There\u2019s 1 free, quick way to add hundreds of relevant internal links to your site.<\/p>\n
All you need to do is install a plugin\u2026<\/p>\n
Let\u2019s say you\u2019re using WordPress:<\/p>\n
- \n
- Go to your WordPress admin section.<\/li>\n
- Click Plugins<\/strong> from the menu > Click \u2018Add New\u2019<\/strong>:<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2020\/12\/wordpress-plugins-min.png\")
<\/p>\n- \n
- From here, type \u201cfeatured post widget\u201d<\/strong> into the keywords section and install\/activate the \u201cRecent Posts Widget With Thumbnails\u201d<\/strong> plugin:<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2020\/12\/recent-posts-widgets-min-1024x304.png\")
<\/p>\nAnd voila!<\/p>\n
At the bottom of each of your posts, you\u2019ll instantly have relevant internal links with thumbnails to each of your related articles.<\/p>\n
It\u2019ll look something like this:<\/p>\n
![\"\"](\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2020\/12\/related-posts-min.png\")
<\/p>\nNow it\u2019s important to note:<\/p>\n
You shouldn\u2019t rely on this link building method for all your internal links.<\/p>\n
And it\u2019s still crucial to do part of the work manually so that you don\u2019t miss out on any important pages.<\/p>\n
But if you want to get 80% of the results with 20% of the work, then the \u201cRecent Posts\u201d<\/strong> widget is perfect for you.<\/p>\n
Which Link Building Hacks Will You Use?<\/h3>\n
So there you have it, 6 quick link building wins that you can easily do in 5 minutes or less.<\/p>\n
With a strong link building strategy, your website has a much higher chance of ranking on Google.<\/p>\n
And as you\u2019ve seen in this guide, it doesn\u2019t take long to implement.<\/p>\n
So which link building hack will you use? Let me know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"
Link building is one of the most powerful ways to boost your SEO traffic. But how do you get more backlinks? And isn\u2019t it time-consuming? …The answer is a resounding NO! In this article, I\u2019ll teach you 6 quick link building wins that you can use in 5 minutes or less. Here\u2019s what you\u2019ll learn:… Read More<\/a><\/p>\n","protected":false},"author":847,"featured_media":9915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[1458,146,1459,991],"class_list":["post-9906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-backlink-building-tips","tag-link-building","tag-link-building-tips","tag-seo-tips"],"_links":{"self":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/users\/847"}],"replies":[{"embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=9906"}],"version-history":[{"count":1,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9906\/revisions"}],"predecessor-version":[{"id":9916,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9906\/revisions\/9916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/media\/9915"}],"wp:attachment":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=9906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=9906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=9906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- From here, type \u201cfeatured post widget\u201d<\/strong> into the keywords section and install\/activate the \u201cRecent Posts Widget With Thumbnails\u201d<\/strong> plugin:<\/li>\n<\/ul>\n