Are you aware of email bounces? What is it? When a subscriber rejects email server, it is called as an email bounce. The most common reasons behind email bounces are permanent or temporary issue with the email account receiving emails or the email is blocked by the receiving server. When there is an email bounce, the recipient\u2019s server sends back a message to the sender.<\/p>\n
Email Status Report helps you to view the reasons and it can be accessed as here – Marketing<\/strong> > Reports<\/strong> > Email Status Report<\/strong>. Also, you can set up actions that activate for each type of bounce as here – Marketing<\/strong> > Settings<\/strong> > Template Settings<\/strong> and click on the Email Status Automation<\/strong> tab. These actions can be utilized to differentiate people based on bounce issues and\/or follow up with individuals for requesting a new email address or resolving the issue that prevents email delivery.<\/p>\n Let\u2019s understand the different types of email bounces.<\/p>\n When the server can\u2019t deliver an email message, but also can\u2019t detect a specific reason, it is a general bounce. Several times it is related to soft bounce as the exact reason behind the delivery failure can\u2019t be determined. The technical issue such as \u201cConnection timed out\u201d is one of the associated issues with this type of bounce. Additionally, a bounce is classified as \u201cgeneral\u201d, if the recipient server\u2019s response is open to more than one interpretation.<\/p>\n When a temporary issue occurs with the recipient\u2019s email account leading to delay in message delivery, it is called as soft bounce. In several cases, the messages will be redelivered with scheduled hours or days and the email will be considered as undelivered only when the retry process stops.<\/p>\n Soft bounces can be classified into several types as below:<\/p>\n One of the reasons of email bounce can be the inbox of the recipient is full. There are numerous email applications that have a defined storage for every individual to use for email. If this limit exceeds, the server won\u2019t allow any more mails as well as usually alert the mailbox owner so that an action can be taken to resolve the issue.<\/p>\n So, if your recipient hasn\u2019t found time to empty the inbox, bounce email can be a sign of an abandoned mailbox. For example, a free webmail account is set up by someone simply for shopping-related emails and later stops signing in after their shopping needs are complete.<\/p>\n Sometimes the content in the message or attachment is too large and exceeds the limit of the receiving server. The headers, text and images larger than the actual allowed size of the recipient\u2019s mailbox make the content in the message too lengthy. The bounced message doesn\u2019t include the information about the size limit but it is recommended to send messages smaller than 500 KB.<\/p>\n In case of DNS failure, the email can\u2019t be delivered as there is an issue with the receiving server\u2019s DNS. The issue can be with the nameserver settings for your domain so it\u2019s better to contact your domain administrator for help. Note that the issue may be due to the SPF records too.<\/p>\n This issue may or may not be termed as temporary. Also, the DNS failure error might occur, if the mail server is down or a typo error occurred when it was set up or the destination domain isn\u2019t available.<\/p>\n When a specific reason for the bounce can\u2019t be detected, it is called as a general bounce.<\/p>\n In auto-reply bounce, it appears as if the message has been delivered but the auto-reply is enabled on the recipient\u2019s account. The bounce status will vanish only after the recipient opens the email.<\/p>\n In case someone is sending a request to your bounce-capture email account for getting added in your opt-in email list, it is called as a subscribe request.<\/p>\n When an email message is blocked completely by the recipient\u2019s email server, a mail block is recorded. The email is rejected prior to the delivery of it to the recipient\u2019s inbox.<\/p>\n Mail blocks can be categorized as below:<\/p>\n When an email server of the recipient is blocking inbound mail from the sender\u2019s server due to blacklisting, it is termed as general mail blocking. A mail block is recorded when receiver\u2019s server blocks an email completely, ultimately rejecting the message with attempting to deliver it to the inbox.<\/p>\n The most common reasons for this block are:<\/p>\n Your recipient\u2019s email server might be marking emails sent from your account depending on an email history or reputation which indicates you have been sending spam emails<\/a>.<\/p>\n The most common reasons for this bounce are as below:<\/p>\n In this case, the email gets bounced due to a temporary error which can occur either on the sending or receiving side. Relay means the transmission of your email from the sender\u2019s server to the receiving server, which has most likely been denied due to the user error. Usually, this type of bounce occurs when the message by sender isn\u2019t legitimate, but it can also occur due to\u00a0 the recipient\u2019s misconfigured server. If you set up your SPF to include your mail server, it will help to resolve this issue.<\/p>\n Your email is blocked by the recipient’s email server because the content might appear as SPAM. This can\u2019t be the only reason behind blocking. It can also be due to your reply-to address or brand name with a poor reputation.<\/p>\n If there\u2019s an attachment in the message, the recipient\u2019s email server might block your mail. The attachment might have been identified as a possible virus source<\/a> or the system won\u2019t be allowing attachments at all or specific types of files might have been blocked by the system (e.g. .exe). Additionally, the size of the attachment might also cause an issue. Note that your attachment size doesn\u2019t exceed 10MB.<\/p>\n These requests are recorded after an auto-reply request is sent to your bounce capture email account requesting to remove from your email list. The receiver will either reply to the email or click on the Unsubscribe Link, if not interested. These requests are similar to those as SPAM complaints of ISP.<\/p>\n In this type of bounce, the recipient mail server is unable to deliver your email but keeps on trying for certain period of time.<\/p>\n This type of status appears when you are unable to detect the reason of bounce depending on the feedback of the receiving server.<\/p>\n This type of status appears when the email recipient uses a secure sender verification system that sends an email to the sender who forces them to enter a validation code for their email address. Once the sender enters the code, the message gets delivered to the email account of the recipient. You should check and reply to the safe sender verification request for resolving the issue.<\/p>\n At last, you might also be facing several email bounce issues but this article will surely help you to understand the basic reasons behind each type of bounce and resolve the issue. In case, you still are facing an email bounce issue, you can always contact our support team<\/a> to assist you.<\/p>\n","protected":false},"excerpt":{"rendered":" Are you aware of email bounces? What is it? When a subscriber rejects email server, it is called as an email bounce. The most common reasons behind email bounces are permanent or temporary issue with the email account receiving emails or the email is blocked by the receiving server. When there is an email bounce,… Read More<\/a><\/p>\n","protected":false},"author":737,"featured_media":5927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[461],"tags":[560,464,463],"class_list":["post-5879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-hosting","tag-email-bounces","tag-emails-marked-as-spam","tag-spam-emails"],"_links":{"self":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/users\/737"}],"replies":[{"embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=5879"}],"version-history":[{"count":4,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5879\/revisions"}],"predecessor-version":[{"id":22601,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5879\/revisions\/22601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/media\/5927"}],"wp:attachment":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=5879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=5879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=5879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Types of Email Bounces<\/h3>\n
General Bounce<\/h3>\n
Soft Bounce<\/h3>\n
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Mail Blocks<\/h3>\n
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Unsubscribe Request<\/h3>\n
Transient Bounce<\/h3>\n
Undetermined<\/h3>\n
Challenge-response<\/h3>\n