{"id":3886,"date":"2017-01-27T06:00:18","date_gmt":"2017-01-27T06:00:18","guid":{"rendered":"https:\/\/www.milesweb.co.uk\/blog\/?p=3886"},"modified":"2023-07-28T06:50:30","modified_gmt":"2023-07-28T05:50:30","slug":"misconceptions-marketers-customers","status":"publish","type":"post","link":"https:\/\/www.milesweb.co.uk\/blog\/technology-hub\/misconceptions-marketers-customers\/","title":{"rendered":"Misconceptions Marketers Have About Their Customers"},"content":{"rendered":"

Understanding your target audience and customer base is the most important component in formulating effective marketing campaigns and communications. While understanding the value of your product to your prospects is the first step that can help you to increase conversions, a lack of knowledge of your customers\u2019 tendencies and weak points will disrupt your efforts.<\/p>\n

Here are common misconceptions marketers have about their customers and some helpful suggestions on how marketers can line up their efforts with the mind of the most important person in their business: the customer.<\/p>\n

    \n
  1. You = Your Customer<\/strong><\/li>\n<\/ol>\n

    As much as we may want to believe this, it isn\u2019t true. Many marketers and business owners fall into the trap of thinking that they know everything about their customers and how they behave. Don\u2019t let personal opinions and preferences speak the design and content of your website.<\/p>\n

    Continuously interact with your customer find out who they are and what they want.<\/strong><\/p>\n

    Use email and social media to deliver surveys and feedback forms<\/p>\n

    Place comment boxes on web pages<\/p>\n

    Utilize analytics software (like Google Analytics) to understand what your customers are telling you with their behavior on your website<\/p>\n

      \n
    1. The customers don\u2019t know what they want<\/strong><\/li>\n<\/ol>\n

      A 2012 report titled \u201cDigital Evolution in B2B marketing\u201d put out by CEB and Google revealed that, on average, customers progressed nearly 60% of the way through the purchase decision-making process before engaging a sales rep.<\/p>\n

      Recognize that today\u2019s customer is educated and in most cases has already done a great deal of research before initiating the sales process.<\/strong><\/p>\n

        \n
      1. More is better<\/strong><\/li>\n<\/ol>\n

        Even though the consumer may be in the market for information, that doesn\u2019t necessarily mean that more information is better. Ease of access to information and clarity of messaging is more important. According to Taylor and Francis Online, you only have about 0.05 seconds to make a good first impression on your website. Make it count.<\/p>\n

        According to a study by Google, users\u2019 first impressions of websites are influenced by two design factors:<\/p>\n