{"id":18260,"date":"2023-12-12T05:39:20","date_gmt":"2023-12-12T05:39:20","guid":{"rendered":"https:\/\/www.milesweb.co.uk\/blog\/?p=18260"},"modified":"2023-12-19T10:21:38","modified_gmt":"2023-12-19T10:21:38","slug":"conversion-tracking-with-google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.milesweb.co.uk\/blog\/technology-hub\/conversion-tracking-with-google-tag-manager\/","title":{"rendered":"Conversion Tracking with Google Tag Manager"},"content":{"rendered":"\n<div class=\"kb-post-quote-prim\" style=\"background:#D5EAFF\"><p><p style=\"color:#000\"><b>Introduction<\/b>\n<p style=\"color:#000\">Google Tag Manager (GTM) is the latest Google tool to manage Google Analytics (GA) and Google adwords. Because of this tool, it is easy to track conversions and traffic across different websites (cross-domain tracking).<\/p>\n<p style=\"color:#000\">As we all know Google Analytics is a data collector that captures the user\u2019s count on a website. Also, it gives metrics about page views, events, and conversions. Conversion tracking with Google Tag Manager of the website is possible by integrating GA and GTM.<\/p>\n<p style=\"color:#000\">Google Ads is an advertising platform that is used for optimizing ad campaigns using Google accounts. If you connect all these three, here are some benefits that you will get:<\/p>\n<p style=\"color:#000\"><strong>1. Measuring ROI of Google Ad Campaigns:<\/strong> Setting up Google Ads conversion tracking tags within your Google Analytics setup allows you to accurately measure the revenue your ads are generating, going beyond simple clicks and visits.<\/p>\n<p style=\"color:#000\"><strong>2. Boost Conversion Rate:<\/strong> After analyzing users\u2019 behavior in GA, website owners can identify the areas having higher bounce rates and those that need improvements.<\/p>\n<p style=\"color:#000\"><strong>3. Targeted Ad Campaigns:<\/strong> Having a better audience understanding helps in creating engaging ads that resonate with their interest.<\/p><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>Note:<\/strong> Before setting up the Google Tag Manager, users need to have an active account on Google Analytics and Google AdWords.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Set up Google Tag Manager, Google Analytics, &amp; Google Ads<\/h2>\n\n\n\n<p>Before adding GTM scripts on the site, it is crucial to have a GTM container. Kindly refer to the steps mentioned below to initiate the Google Tag Manager conversion tracking.<\/p>\n\n\n\n<p>1. Visit <a href=\"https:\/\/tagmanager.google.com\/#\/home\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/tagmanager.google.com\/#\/home<\/a> page to create a container. Click on \u201cCreate Account\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"118\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/create-google-tag-manager-account.png\" alt=\"Create Google Tag Manager Account\" class=\"wp-image-18261\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/create-google-tag-manager-account.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/create-google-tag-manager-account-300x55.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>2. Add relevant account information like company name, domain URL, country and others.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"470\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/add-relevant-account-information.png\" alt=\"Add relevant account information\" class=\"wp-image-18262\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/add-relevant-account-information.png 666w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/add-relevant-account-information-300x212.png 300w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on <strong>Create<\/strong> to complete the container setup.<\/li>\n<\/ul>\n\n\n\n<p>3. Once you have created a container, you will be redirected to GTM dashboard with the mentioned scripts in head and body tag.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"461\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/gtm-scripts.png\" alt=\"gtm scripts\" class=\"wp-image-18263\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/gtm-scripts.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/gtm-scripts-300x213.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics Setup Using GTM<\/h2>\n\n\n\n<p>Follow the steps given below to setup GA using Tag manager.<\/p>\n\n\n\n<p>1. Go to Google tag manager\u2019s site -&gt; click on Tags -&gt; click on new option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"84\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/click-on-new-option.png\" alt=\"click on new option\" class=\"wp-image-18264\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/click-on-new-option.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/click-on-new-option-300x39.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>2. Choose tag type -&gt;click on Google Analytics -&gt;Choose Google Analytics: GA4 Event.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"458\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/choose-google-analytics-ga4-event.png\" alt=\"Choose Google Analytics: GA4 Event\" class=\"wp-image-18265\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/choose-google-analytics-ga4-event.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/choose-google-analytics-ga4-event-300x212.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>Enter <strong>measurement ID<\/strong><\/p>\n\n\n\n<p>To have a measurement ID, there is an active Google Analytics account setup requirement. Here are the steps given below for setup.<\/p>\n\n\n\n<p>1. Visit <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/analytics.google.com\/<\/a>, Click on start measuring<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"278\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/visit-google-analytics.png\" alt=\"visit google analytics\" class=\"wp-image-18266\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/visit-google-analytics.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/visit-google-analytics-300x129.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>2. Then, create an account by entering right properties, business details and relevant information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"324\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/create-an-account.png\" alt=\"create an account \" class=\"wp-image-18267\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/create-an-account.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/create-an-account-300x150.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>To get measurement Id -&gt; go to Analytics panel -&gt;At the Left bottom corner, choose \u201cAdmin\u201d setting option-&gt; Select Data streams options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"373\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/select-data-streams-options.png\" alt=\"Select Data streams options\" class=\"wp-image-18268\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/select-data-streams-options.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/select-data-streams-options-300x173.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>4. Click on available Data stream option, you will be redirected to \u201cWeb stream details\u201d to copy Measurement ID. Then, enter it in GTM.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"349\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/copy-measurement-id.png\" alt=\"copy Measurement ID\" class=\"wp-image-18269\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/copy-measurement-id.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/copy-measurement-id-300x162.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>5.Click on <strong>Event Parameter<\/strong> option to enter new event name and value. If you want track URL then enter <strong>page_location <\/strong>in event parameter and <strong>{{Page URL}} <\/strong>in <strong>Value<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"164\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/event-parameter-option.png\" alt=\"Event Parameter option \" class=\"wp-image-18270\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/event-parameter-option.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/event-parameter-option-300x76.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>6. In Advanced setting option, choose <strong>Tag firing options<\/strong> -&gt;Select <strong>once per page<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"295\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/tag-firing-options.png\" alt=\"Tag firing options \" class=\"wp-image-18271\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/tag-firing-options.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/tag-firing-options-300x137.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>7. After that select new trigger option -&gt;Choose trigger type -&gt;<strong>Page View<\/strong>.<\/p>\n\n\n\n<p>8. After that select \u201c<strong>This trigger fires on\u201d <\/strong>option -&gt; Click on <strong>Some Page Views <\/strong>-&gt; Select <strong>page URL <\/strong>option -&gt; equals-&gt; enter <strong>URL<\/strong> you want to track.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"248\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/trigger-configuration.png\" alt=\"trigger configuration\" class=\"wp-image-18272\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/trigger-configuration.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/trigger-configuration-300x115.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>After completing the conversion tracking tag creation steps, you need to use Google Analytics for event tracking as mentioned below:<\/p>\n\n\n\n<p><strong>Steps<\/strong><\/p>\n\n\n\n<p>When we will create a GTM tag, then the event name should be entered and it will appear in Google analytics dashboard within 24 hours.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"385\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/google-analytics-for-event-tracking.png\" alt=\"Google Analytics for event tracking \" class=\"wp-image-18273\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/google-analytics-for-event-tracking.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/google-analytics-for-event-tracking-300x178.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>However, if you want to track that same event as a conversion -&gt; Click on \u201c<strong>Admin<\/strong>\u201d-&gt; Events -&gt; Click on toggle button to <strong>Mark as conversion<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"84\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/mark-as-conversion.png\" alt=\"Mark as conversion\" class=\"wp-image-18274\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/mark-as-conversion.png 648w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/mark-as-conversion-300x39.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google Ads Conversion Tracking with Google Tag Manager<\/h2>\n\n\n\n<p>To setup a Google Ads, you need to use Google Tag Manager for a successful setup. Here are the key steps mentioned below.<\/p>\n\n\n\n<p><strong><u>In Google Tag Manager<\/u><\/strong><\/p>\n\n\n\n<p>1. Click on new tag -&gt; Choose tag type -&gt;Choose Google ads -&gt;Click <strong>Google Ads Conversion Tracking.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"328\" height=\"228\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/google-ads-conversion-tracking.png\" alt=\"Google Ads Conversion Tracking\" class=\"wp-image-18275\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/google-ads-conversion-tracking.png 328w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/google-ads-conversion-tracking-300x209.png 300w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/figure>\n\n\n\n<p>2. After that <strong>enter conversion Id<\/strong> -&gt; To get Conversion Id -&gt; go to Google Ads dashboard -&gt; click on conversion and then the conversion details will appear-&gt; Click on <strong>Tag Setup<\/strong>&nbsp;-&gt; Then, choose the tag type for which you will be creating a tag -&gt; Later, choose \u201c<strong>Use Google Tag Manager\u201d <\/strong>option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"254\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/use-google-tag-manager.png\" alt=\"Use Google Tag Manager\" class=\"wp-image-18276\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/use-google-tag-manager.png 622w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/use-google-tag-manager-300x123.png 300w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/figure>\n\n\n\n<p>Copy <strong>conversion id<\/strong> and the <strong>conversion label<\/strong> and use it in Google Tag Manger to create a tag.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"266\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/conversion-id-and-conversion-label.png\" alt=\"conversion id and the conversion label \" class=\"wp-image-18277\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/conversion-id-and-conversion-label.png 624w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/conversion-id-and-conversion-label-300x128.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p>2. Assign data layer variables like conversion value, transaction Id, and currency code to track Google Ads. Leave blank if you don\u2019t want to track conversion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"408\" height=\"228\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/assign-data-layer.png\" alt=\"Assign data layer \" class=\"wp-image-18278\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/assign-data-layer.png 408w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/assign-data-layer-300x168.png 300w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How set Data Layer Variable?<\/h2>\n\n\n\n<p>3. Select the <strong>variables module<\/strong>-&gt;Choose variable type -&gt;Select <strong>Data layer variable.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"457\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/select-data-layer-variable.png\" alt=\"Select Data layer variable\" class=\"wp-image-18279\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/select-data-layer-variable.png 454w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/select-data-layer-variable-298x300.png 298w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/select-data-layer-variable-150x150.png 150w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/figure>\n\n\n\n<p>4. Enter data layer variable name like \u201c<strong>currencyCode<\/strong>\u201d which you have set in data layer variable script.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"285\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/data-layer-variable.png\" alt=\"data layer variable \" class=\"wp-image-18280\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/data-layer-variable.png 429w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/data-layer-variable-300x199.png 300w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><\/figure>\n\n\n\n<p>5. How to Write a Data Layer Variable Script?<\/p>\n\n\n\n<p>First, initiate the data layer variable array, then insert the variable into the array. Enter the event name that you wish to track.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><strong>&lt;script&gt;<\/strong><strong><br>window.dataLayer = window.dataLayer || &#91;];<br>dataLayer.push({<br>'event': 'complete_track',<br>'value': '{\/literal}{$smarty.session.orderdetails.TotalDue}{literal}',<br>'transactionId': '{\/literal}{$smarty.session.orderdetails.OrderNumber}{literal}',<br>'currency': '{\/literal}{$currency.code}{literal}'});<br>&lt;\/script&gt;<\/strong><\/code><\/pre>\n\n\n\n<p>6. Insert the above script directly on the website page just above the Google Tag Manager script.<\/p>\n\n\n\n<p>7. You can setup the trigger as per your requirement after events like transaction is successful, sent mails and etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AdWords Conversion Tracking with Google Tag Manager<\/h2>\n\n\n\n<p>You can check conversions on Google AdWords dashboard by creating conversion events.<\/p>\n\n\n\n<p>1. Choose conversions from <strong>Tools and Settings<\/strong> -&gt;Measurement -&gt;Conversion.<\/p>\n\n\n\n<p>2. Click on <strong>New Conversion Action.<\/strong><\/p>\n\n\n\n<p>3. Select tracking conversion option -&gt;<strong>Website -&gt;<\/strong>enter website domain -&gt;Click scan -&gt; Then open <strong>create conversion actions manually using code<\/strong> -&gt; Click on \u2018<strong>+.\u2019<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"438\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/conversion-action-details.png\" alt=\"conversion action details\" class=\"wp-image-18281\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/conversion-action-details.png 624w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/conversion-action-details-300x211.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p>4. Fill conversion action details like<\/p>\n\n\n\n<p>Goal and action optimization as <strong>purchase<\/strong> because you may need totrack conversion of payment -> Enter <strong>conversion name<\/strong> -> In <strong>Value <\/strong>of AdWords section, choose <strong>select same value for each conversion <\/strong>if there is (static value), but you have different value (dynamic value), then select <strong>Use different value for each conversion<\/strong>.<\/p>\n\n\n\n<p>5. Then choose <strong>Count <\/strong>Option, if you want to track conversion for purchase then select \u201c<strong>Every\u201d<\/strong> conversion count option or else go with <strong>One<\/strong> option.<\/p>\n\n\n\n<p>6. <strong>Attribution<\/strong> Module-&gt; Choose <strong>Data \u2013 Driven<\/strong> attribution Module.<\/p>\n\n\n\n<p>7. After complete create conversion -&gt; Go to Google tag manager publish all details by clicking submit button and debug it using preview option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"134\" src=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/submit-button.png\" alt=\"submit button \" class=\"wp-image-18282\" srcset=\"https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/submit-button.png 356w, https:\/\/www.milesweb.co.uk\/blog\/wp-content\/uploads\/2023\/12\/submit-button-300x113.png 300w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Google Tag Manager (GTM) is the latest Google tool to manage Google Analytics (GA) and Google adwords. Because of this tool, it is easy to track conversions and traffic across different websites (cross-domain tracking). As we all know Google Analytics is a data collector that captures the user\u2019s count on a website. Also, it&#8230; <a class=\"read-more\" href=\"https:\/\/www.milesweb.co.uk\/blog\/technology-hub\/conversion-tracking-with-google-tag-manager\/\">Read More<\/a><\/p>\n","protected":false},"author":1021,"featured_media":18284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127],"tags":[2399],"class_list":["post-18260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-hub","tag-google-tag-manager"],"_links":{"self":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts\/18260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/users\/1021"}],"replies":[{"embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=18260"}],"version-history":[{"count":14,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts\/18260\/revisions"}],"predecessor-version":[{"id":18380,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/posts\/18260\/revisions\/18380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/media\/18284"}],"wp:attachment":[{"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=18260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=18260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.milesweb.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=18260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}